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Avoiding the Pitfalls of Customer Participation
Author Robert A. Britton , Hae-Kyung Shin , Andreas B. Eisingerich , Oman Merlo
Even though frontline employees are committed to advancing the objectives of the business, they sometimes see themselves as caught between representing the views of customers and what they think is reasonable. To preserve morale, businesses must keep employees enga....
Release Date 2019/09