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#Share, 2nd Edition

Natalie T. Wood, Caroline K. Muñoz

#Share, 2nd Edition

Author Natalie T. Wood , Caroline K. Muñoz
Release Date 2022/12
The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power.Each day, millions of consumers venture online to search and exchange product information, seek out, and share opinions.Electronic word-of-mouth (eWOM) communication has been ....

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