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Behavioral Marketing: Delivering Personalized Experiences At Scale

Bill Nussey, Dave Walters

Behavioral Marketing: Delivering Personalized Experiences At Scale

Author Bill Nussey , Dave Walters
Release Date 2015/08
Grow revenue by leveraging behavioral marketing during your next campaignBehavioral Marketing guides you in using relatively new marketing tactics to grow revenue and create process efficiencies. An incredibly valuable text, this book defines the key principles of ....

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