-
Trend-Driven Innovation: Beat Accelerating Customer Expectations
Author Alexander Osterwalder , Delia Dumitrescu , Maxwell Luthy , David Mattin , Henry Maso
Trend-Driven InnovationBeat accelerating customer expectations.Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong.In this startling new book, the team a....
Release Date 2015/09