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Understanding the Marketing Exceptionality of Prestige Perfumes
Author Howard Moskowitz , David Moskowitz , Nithda Horoszko
Women have an affinity with the brand of perfume they wear. People often hold strong emotional connections to different scents, such as their mother’s perfume or the body spray they wore as a teen. Despite huge marketing budgets, the launches of established brands ....
Release Date 2018/03