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The Hybrid Trap: Why Most Efforts to Bridge Old and New Technology Miss the Mark

Hye Young Kang, Paul von Gruben, James M. Utterback, Fernando F. Suarez

The Hybrid Trap: Why Most Efforts to Bridge Old and New Technology Miss the Mark

Author Hye Young Kang , Paul von Gruben , James M. Utterback , Fernando F. Suarez
Release Date 2018/04
Technological transitions are challenging, particularly for companies in mature industries. Incumbents are frequently blindsided by new technologies, thereby missing opportunities to enter emerging markets early. While some established companies become early adopte....

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