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Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth

Simone Ahuja, Jaideep Prabhu, Navi Radjou

Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth

Author Simone Ahuja , Jaideep Prabhu , Navi Radjou
Release Date 2012/04
"Jugaad Innovation is the most comprehensive book yet to appear on the subject [of frugal innovation]."—The EconomistA frugal and flexible approach to innovation for the 21st centuryInnovation is a key directive at companies worldwide. But in these tough times, we c....

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