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How to Develop a Great Digital Strategy
Author Ina M. Sebastian , Cynthia M. Beath , Jeanne W. Ross
As companies recognize how important a digital strategy has become, they find themselves torn between different strategic options. The first decision is to choose between a customer engagement or a digital solutions strategy. Which to pursue depends on existing cap....
Release Date 2016/01 -
Enterprise Architecture As Strategy: Creating a Foundation for Business Execution
Author David Robertson , Peter Weill , Jeanne W. Ross
Does it seem you’ve formulated a rock-solid strategy, yet your firm still can’t get ahead? If so, construct a solid foundation for business execution—an IT infrastructure and digitized business processes to automate your company’s core capabilities. In Enterprise Ar....
Release Date 2006/08