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Content Strategy for the Web, Second Edition

Melissa Rach, Kristina Halvorson

Content Strategy for the Web, Second Edition

Author Melissa Rach , Kristina Halvorson
Release Date 2012/02
FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings o....

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