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Boom: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman
Author Paco Underhill , Ph.D. Carol Orsborn , Mary Brown
With Baby Boomer women spending over a trillion dollars a year, the days of 40+ women being ignored by marketers are numberedBOOM is a comprehensive guide to identifying, reaching and influencing these women. The book features insights and case histories from 40 top....
Release Date 2006/09