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The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy and Affinity
Author Julia Shepard Stenzel , Nathalie Laidler-Kylander
Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews traditional, outdated brand tenets of control and competition largely adopted from the private sector, in favor of ....
Release Date 2013/11