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Internal Marketing

Mohammed Rafiq, Pervaiz K. Ahmed

Learning Through Knowledge Management

Ann E Loh, Kwang Kok Lim, Pervaiz K. Ahmed

Internal Marketing

Author Mohammed Rafiq , Pervaiz K. Ahmed
Release Date 2013/06
A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundatio....
Learning Through Knowledge Management

Author Ann E Loh , Kwang Kok Lim , Pervaiz K. Ahmed
Release Date 2007/06
'Learning through Knowledge Management' provides an insightful overview of the main issues integrating learning and Knowledge Management. It offers a rich resource of case examples that highlight Knowledge Management in practice. The text explores and defin....

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