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The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing
Author John Moore , Geno Church , Greg Cordell , Robbin Phillips
No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business.If you think you are in the marketing business, think again. You're in the people business, and The Passion Conversation teaches you how to get people to fall p....
Release Date 2013/08 -
Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements
Author Spike Jones , Geno Church , Greg Cordell , Robbin Phillips
Develop and harness a powerful, sustainable word-of-mouth movementHow did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dom....
Release Date 2010/08