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How To Become Innovative (Collection)
Author Craig M. Vogel , Jonathan Cagan , Robert Shelton , Marc Epstein , Tony Davila
Making Innovation Work presents a formal innovation process proven to work at HP, Microsoft, and Toyota to help ordinary managers drive top and bottom line growth from innovation. The authors have drawn on their unsurpassed innovation consulting experience -- as wel....
Release Date 2013/08 -
How to Innovate in Marketing (Collection), 2/e
Author Tony Davila , Robert Shelton , Joan Kiddon , Larry Light , Michael Tasner , Monique R
A brand new collection of authoritative guides to marketing innovation4 authoritative books deliver state-of-the-art guidance for more innovative, more effective, more measurably successful marketing!This 4-book collection will help you bring world-class innovation ....
Release Date 2013/04 -
Making Innovation Work: How to Manage It, Measure It, and Profit from It, Updated Edition
Author Marc Epstein , Robert Shelton , Tony Davila
Profitable innovation doesn’t just happen. It must be managed, measured, and properly executed, and few companies know how to accomplish this effectively. Making Innovation Work presents a formal innovation process proven to work at HP, Microsoft and Toyota, to help....
Release Date 2012/11