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Mastering the Market Intelligence Challenge
Author Teppo Felin , Stephan Kudyba , Thomas H. Davenport , Edward E. Lawler III , Thomas W
Multinational companies have invested heavily in emerging economies — over $3 trillion since 1998, by one estimate. Many of these companies, however, have not adapted their products and operations sufficiently to succeed in these markets, and returns have oft....
Release Date 2016/01