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The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value
Author Patrick Barwise , Thomas Barta
WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER?The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st c....
Release Date 2016/09