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Subject To Change: Creating Great Products & Services for an Uncertain World
Author Brandon Schauer , Todd Wilkens , Peter Merholz , David Verba
To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. Instead of approaching new product development from the inside out, companies have to begin by looking at th....
Release Date 2008/04