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Master the Challenges of Multichannel Pricing

Sajal Kohli, Manish Chopra, Gadi BenMark, Walter Baker

Master the Challenges of Multichannel Pricing

Author Sajal Kohli , Manish Chopra , Gadi BenMark , Walter Baker
Release Date 2018/10
Retail customers may accept different prices on different channels — but retailers need to manage new complexities to make it work. These include understanding what customers value in each channel and how that affects what they will pay, giving store employee....

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