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Effective CRM using Predictive Analytics
Author Antonios Chorianopoulos
A step-by-step guide to data mining applications in CRM.Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques.The book is orga....
Release Date 2016/01 -
Author Antonios Chorianopoulos , Konstantinos K. Tsiptsis
This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segm....
Release Date 2010/03