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Hearing the Voice of the Customer
Author Bill Inmon
Increase the awareness of your customer's behavior to survive and excel within your industry. One hundred years ago, the voice of the customer was easily and routinely heard by the shopkeeper. In small towns, the shopkeeper knew everyone. Today's world has gott....
Release Date 2018/02 -
Turning Spreadsheets into Corporate Data
Author Bill Inmon
For years, business users have leveraged spreadsheets for storing and communicating data. Although spreadsheets may be easy to create and update, making important corporate decisions based on spreadsheets is risky due to the lack of data credibility. Whether y....
Release Date 2017/05 -
Turning Text into Gold: Taxonomies and Textual Analytics
Author Bill Inmon
In our distant past, we attempted to create wealth by turning everyday substances into gold. This was early alchemy, and ultimately it did not work. But the world has changed. Today we have a type of "modern alchemy" that really can create gold. We can transfo....
Release Date 2017/01 -
Data Lake Architecture: Designing the Data Lake and Avoiding the Garbage Dump
Author Bill Inmon
Organizations invest incredible amounts of time and money obtaining and then storing big data in data stores called data lakes. But how many of these organizations can actually get the data back out in a useable form? Very few can turn the data lake into an informa....
Release Date 2016/04