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Marketing Performance

Dennis Spillecke, Jesko Perrey, Jonathan Gordon, Tjark Freundt, Thomas Bauer

Retail Marketing and Branding: A Definitive Guide to Maximizing ROI, 2nd Edition

Dennis Spillecke, Jesko Perrey

Marketing Performance

Author Dennis Spillecke , Jesko Perrey , Jonathan Gordon , Tjark Freundt , Thomas Bauer
Release Date 2016/07
Drive marketing ROI with an investor's mindset and a proven toolkitTop marketers today don't shy away from financial accountability. In fact, they actively seek to account for the return on their companies' investments in marketing – because they want their budg....
Retail Marketing and Branding: A Definitive Guide to Maximizing ROI, 2nd Edition

Author Dennis Spillecke , Jesko Perrey
Release Date 2013/01
Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization.The second edition of Retail Marketing and Branding includes the following updates:Ne....

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