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Handbook of Strategic Account Management: A Comprehensive Resource

Diana Woodburn, Kevin Wilson

Handbook of Strategic Account Management: A Comprehensive Resource

Author Diana Woodburn , Kevin Wilson
Release Date 2014/05
A compilation of the established knowledge in strategic account managementWhile companies and academics expend tremendous effort on mass marketing, they often overlook their immediate customers (which are critical in both senses) and hence the importance of strategi....

3.144.25.14