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Author Gautam Mahajan
The Value Imperative is about understanding and creating value to become more prosperous, otain higher levels of success as a business and as a person, and become a better executive, manager, and leader.The book describes value and its creation, a practitioner conc....
Release Date 2018/11 -
How Creating Customer Value Makes You a Great Executive
Author Gautam Mahajan
Customer value is an overused and mis-understood term. Chris Ross said, ÒThere's a strong argument for changing the term 'marketing' and renaming it 'value creation'.Ó Companies fail to create value as well as they could because tools of customer val....
Release Date 2017/10