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Monetizing Innovation

Georg Tacke, Madhavan Ramanujam

Monetizing Innovation

Author Georg Tacke , Madhavan Ramanujam
Release Date 2016/05
Surprising rules for successful monetizationInnovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation—measured in dollars and cents—is a very hard target to hit. Companies obsess over ....

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