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Outside-In Marketing: Using Big Data to Guide your Content Marketing
Author James Mathewson , Mike Moran
This is the Rough Cut version of the printed book.Marketing has always been about "me": my brand, my product, my company. But "inside-out" marketing no longer works: your customers simply won't tolerate it anymore. You need to transform your marketing to "outside i....
Release Date 2015/10 -
Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content
Author James Mathewson , Frank Donatone , Cynthia Fishel
Real solutions to the Internet search challenges that Web marketers and content professionals struggle with every day!Take search optimization to the next level by providing the right content to the right user at the right timeUp-to-the-minute guidance on "writing f....
Release Date 2010/04