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Author John Mullins
Discover the six counter-conventional mindsets to be a changemaker In Break the Rules!: The Six Counter-Conventional Mindsets of Entrepreneurs That Can Help Anyone Change the World, celebrated London Business School entrepreneurship professor, keynote speaker, and best-selling author Dr. John Mullin....
Release Date 2023/01 -
The New Business Road Test, 5th Edition
Author John Mullins
ROAD TEST YOUR IDEA BEFORE YOU LAUNCH YOUR LEAN START-UP Thinking about starting a new business? Stop! Is there a genuine market for your idea? Do you really want to compete in that industry? Are you the right person to pursue it? No matter how talented you are or ....
Release Date 2017/12 -
The Customer-Funded Business: Start, Finance, or Grow Your Company with Your Customers' Cash
Author John Mullins
Who needs investors?More than two generations ago, the venture capital community - VCs, business angels, incubators and others - convinced the entrepreneurial world that writing business plans and raising venture capital constituted the twin centerpieces of entrepre....
Release Date 2014/07 -
The New Business Road Test, 4th Edition
Author John Mullins
ROAD TEST YOUR IDEA BEFORE YOU WRITE YOUR LEAN START-UP Thinking about starting a new business? Stop! Is there a genuine market for your idea? Do you really want to compete in that industry? Are you the right person to pursue it? No matter how talented you are or h....
Release Date 2013/07 -
Getting to Plan B: Breaking Through to a Better Business Model
Author Randy Komisar , John Mullins
You have a new venture in mind. And you've crafted a business plan so detailed it's a work of art. Don't get too attached to it. As John Mullins and Randy Komisar explain in Getting to Plan B, new businesses are fraught with uncertainty. To succeed, you must chan....
Release Date 2009/09