-
How to Work With and Lead People Not Like You
Author Kelly McDonald
If you're in a diverse team, you know employee differences can cause miscommunication, lower trust, and hurt productivity. . . It doesn't have to be this way!The people you work with may be from a different generation, different culture, different race, different....
Release Date 2017/08 -
Author Kelly McDonald
Deliver a better business experience, for every kind of customerA "one-size fits all" approach to customer service is no longer viable. Businesses competing on service need to understand and cater to customers' racial, ethnic, religious, generational, and geographi....
Release Date 2012/11 -
How to Market to People Not Like You: "Know It or Blow It" Rules for Reaching Diverse Customers
Author KELLY McDONALD
Reach new and diverse customer groups and expand your market shareThe standard approach to marketing is to look for as many people as possible who fit one core customer profile. How to Market to People Not Like You challenges this traditional thinking about core cus....
Release Date 2011/03