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Managing Customer Experience and Relationships, 3rd Edition
Author Philip Kotler , Martha Rogers , Don Peppers
Boost profits, margins, and customer loyalty with more effective CRM strategyManaging Customer Experience and Relationships, Third Edition positions the customer as central to long-term strategy, and provides essential guidance toward optimizing that relationship f....
Release Date 2016/11 -
Managing Customer Relationships: A Strategic Framework, 2nd Edition
Author Martha Rogers , Don Peppers
MANAGING CUSTOMER RELATIONSHIPSA Strategic FrameworkPraise for the first edition:"Peppers and Rogers do a beautiful job of integrating actionable frameworks, the thinking of other leaders in the field, and best practices from leading-edge companies."—Dr. Hugh J. Wat....
Release Date 2011/01