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Now That Your Products Can Talk, What Will They Tell You?
Author Meir Kahtan , Eric Gervet , Suketu Gandhi
Not long ago, companies had to rely in large part on surveys and focus groups to understand what customers liked and didn’t like about their products. In recent years, social media and online ratings have given businesses new ways to learn about customersR....
Release Date 2016/04 -
Sharing Supply Chain Data in the Digital Era
Author Meir Kahtan , Michael Hu , Sean T. Monahan
Effectively managing and coordinating supply chains will increasingly require new approaches to data transparency and collaboration. Supply chains in coming years will become even more “networked” than they are today — with significant portions of....
Release Date 2015/10