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Brand Naming
Rob Meyerson
Brand Naming
Author
Rob Meyerson
Release Date
2021/12
You don’t have a brand—whether it’s for a company or a product—until you have a name.The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslati....
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