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Author Gary Knight , S. Tamer Cavusgil
This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon fo....
Release Date 2009/08 -
Conducting Market Research for International Business
Author S. Tamer Cavusgil , John Riesenberger
This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is....
Release Date 2009/03