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Author Tony Morgan
Innovation can be a challenging subject. At its worst, it is a meaningless buzzword. At its best, it is a means of driving differentiating value for an organization. But how can innovation be consistently achieved in the context of a client–service provider r....
Release Date 2017/03 -
Author Tony Morgan
A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the boo....
Release Date 2011/10 -
Information Modeling and Relational Databases, 2nd Edition
Author Tony Morgan , Terry Halpin
Information Modeling and Relational Databases, Second Edition, provides an introduction to ORM (Object-Role Modeling)and much more. In fact, it is the only book to go beyond introductory coverage and provide all of the in-depth instruction you need to transform know....
Release Date 2010/07 -
Business Rules and Information Systems: Aligning IT with Business Goals
Author Tony Morgan
Information systems often fail because their requirements are poorly defined. This book shows IT professionals how to specify more precisely and more effectively what their systems need to do. The key lies in the discovery and application of what are called business....
Release Date 2002/03