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Clued In: How To Keep Customers Coming Back Again and Again
Author Lewis P. Carbone
Good, bad, or indifferent, every customer has an experience with your company and the products or services you provide. But few businesses really manage that customer experience... so they lose the chance to transform customers into lifetime customers.In this book, ....
Release Date 2004/05 -
Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation
Author Nirmalya Kumar
CEOs are more than frustrated by marketing's inability to deliver results. Has the profession lost its relevance? Nirmalya Kumar argues that, although the function of marketing has lost ground, the importance of marketing as a mind-set--geared toward customer focus....
Release Date 2004/05 -
When Bad Grammar Happens to Good People
Author Ann Batko
Ever stumble when choosing between “who” and “whom,” “affect” and “effect,” “lay” and “lie”?Are you worried that how you speak or write is holding you back at work? Do you fear you’re making frequent conversational errors, but just aren’t sure what’s correct?How you....
Release Date 2004/05 -
In Your Face: How American Marketing Excess Fuels Anti-Americanism
Author Johny K. Johansson
Globalization, commercialization and Americanization are changing the lives of almost everybody on the planet. The uniqueness of this book is that it tackles these trends together, and head-on. The balance of knowledge and feeling makes it an important book in a fie....
Release Date 2004/04 -
Leadership Skills for Managers, Fourth Edition
Author Charles M. Cadwell
Managing in today?s complex workplace demands a new type of leadership. Twenty-first century managers must lead as visionaries and entrepreneurs, mentors and change agents, team builders and servant-followers. To succeed, today?s managers must increase competitive ....
Release Date 2004/04 -
The Project Management Tool Kit: 100 Tips and Techniques for Getting the Job Done Right
Author Tom Kendrick
The Project Management Tool Kit presents proven project management practices in an accessible, easy-to-apply formatBased on established methodologies used by successful project managers in many fields, the Tool Kit features comprehensive summaries of all the process....
Release Date 2004/04 -
The HR Answer Book: An Indispensable Guide for Managers and Human Resources Professionals
Author Rebecca Mazin , Shawn Smith JD
The HR Answer Book addresses 200 questions that every employer needs to deal with, from recruiting and hiring to discipline and termination, compensation and benefits to training and employee relations. Accessible and concise, this on-the-job companion offers expert....
Release Date 2004/04 -
Leadership in Action: In Focus - Diversity - Latino Leaders can Gain Insights from Black Colleagues
Author Ancella B. Livers , Keith A. Caver
The larger issue for Latino leaders to consider is whether they can learn from the experiences of their black colleagues as they move into the higher ranks of organizations.
Release Date 2004/04 -
Leadership in Action: Dividends and Interest - The Rest of the Leadership Story
Author Craig Chappelow
Many people start their careers with little or no leadership experience and no clear ambition toward leadership but somehow along the way leverage their experiences into a wealth of leadership talent and impressive track records.
Release Date 2004/04 -
Author Ian Marshall , Danah Zohar
Our capitalist culture and the business practices that operate within it are in crisis. Capitalism as we know it today—an amoral culture of short-term self-interest, profit maximization, emphasis on shareholder value, isolationist thinking, and profligate disre....
Release Date 2004/04 -
Minding the Corporate Checkbook: A Manager's Guide to Executing Successful Business Investments
Author Steven R. Kursh
Minding the Corporate Checkbook: A Manager's Guide for ExecutingSuccessful Business InvestmentsSteven R. Kursh, Ph.D."I agree strongly with the author that Return on Investment (ROI) is notby itself a sufficient justification for most of today's businessinvestment....
Release Date 2004/03 -
Investment Fables: Exposing the Myths of "Can't Miss" Investment Strategies
Author Aswath Damodaran
A hard-nosed, objective evaluation of today's most widely-touted investment strategies.Examines 14 common investment strategies and presents exactly what works--and what doesn't.Beyond anecdotes: run the numbers with one of the world's leading investment research....
Release Date 2004/03 -
Local Communities and Post-Communist Transformation
Author Simon Smith
Post-communist transformation in the former Soviet bloc has had a profound effect, not just in the political and economic sphere, but on all aspects of life. Although a great deal has been written about transformation, much of it has been about transformation ....
Release Date 2004/03 -
Who Stole My Customer??: Winning Strategies for Creating and Sustaining Customer Loyalty
Author Harvey Thompson
Who's stealing your customers? Why is it happening? How can you stop it? These are the toughest questions facing virtually every enterprise. Who Stole My Customer?? is your complete guide to planning and implementing customer loyalty processes that really work-beca....
Release Date 2004/02 -
The Software Deployment Mystery - Solved! A Customer Guide
Author Charles P. Brown , Fernando Zuliani , Reid Byers , Calvin Lawrence , Mike Ransom , Ca
To solve any mystery, detectives rely on their experience along with proven tools and techniques to unravel the conundrum. This IBM Redbook addresses the often illusive mystery known as software deployment success. The information, practices, and methods presented i....
Release Date 2004/02 -
Controller's Guide to Planning and Controlling Operations
Author Steven M. Bragg
The Controller's Guide to Planning and Controlling Operations is a comprehensive guide for controllers, CFOs, and budget managers who need to determine:The soundness of sales forecastsThe best approach for setting product pricesThe profitability of customers and ma....
Release Date 2004/02 -
Agile Project Management with Scrum
Author Ken Schwaber
The rules and practices for Scrum—a simple process for managing complex projects—are few, straightforward, and easy to learn. But Scrum’s simplicity itself—its lack of prescription—can be disarming, and new practitioners often find themselves reverting to old projec....
Release Date 2004/02 -
Absolute Beginner’s Guide to Keynote™ for Mac OS® X
Author Curt Simmons
Priced at $99, Keynote is the new application that promises to bring to everyone the ability to create stunning, professional-quality presentations. It includes professionally designed themes, top-end typography, animated charts and tables, and cinematic quality tra....
Release Date 2004/02 -
Leadership in Action: Laying the Groundwork: First Steps in Evaluating Leadership Development
Author Jennifer Martineau
Evaluating the impact of an organization's efforts to develop leaders is challenging. However, if the evaluation is set up properly, it will not only improve development efforts, and thereby the quality of leadership, but also contribute to the effectiveness of the....
Release Date 2004/02 -
Intermarket Analysis: Profiting from Global Market Relationships
Author John Murphy
Praise for INTERMARKET ANALYSIS"John Murphy has done it again. He dissects the global relationships between equities, bonds, currencies, and commodities like no one else can, and lays out an irrefutable case for intermarket analysis in plain English. This book is a ....
Release Date 2004/01 -
Managing Anger in the Workplace
Author Bruce Tulgan , Donald Gibson
Relationships at work tend to be interdependent, competitive, hierarchical, overexposed, and compulsory. Keeping the interests of yourself, your boss, your peers, your subordinates, your vendors, and your customers in alignment all the time is impossible. Meanwhile,....
Release Date 2004/01 -
101 Leadership Actions for Effective Presentations
Author Dr. Ollie Malone
Upgrade your leadership skills quickly and easily?and produce results in your organization with a lot less effort. Each book in this collection focuses on a specific area of leadership and managerial effectiveness and offers 101 actions you can accomplish today to i....
Release Date 2004/01 -
101 Leadership Actions for Performance Management
Author Dr. Ollie Malone
Upgrade your leadership skills quickly and easily and produce results in your organization with a lot less effort. Each book in this collection focuses on a specific area of leadership and managerial effectiveness and offers 101 actions you can accomplish today to i....
Release Date 2004/01 -
Beyond the Core: Expand Your Market Without Abandoning Your Roots
Author Chris Zook
All companies must grow to survive--but only one in five growth strategies succeeds. In Profit from the Core, strategy expert Chris Zook revealed how to grow profitably by focusing on and achieving full potential in the core business. But what happens when your core....
Release Date 2004/01