Contents

Introduction
Culture as Strategy
In most organizations, everyone is doing a second job no one is paying them for. Imagine recapturing this energy—for the good of the organization and its employees.
1Meet the DDOs
If a particular kind of workplace were the best means of unleashing both human potential and organizational potential, what would such a workplace look and feel like?
2What Do We Mean by Development?
Every business says it wants to grow its people, but almost no business has a hard theory or scientific foundation for supporting adult development.
3A Conceptual Tour of the DDO
Edge, Home, and Groove
What are the critical features that set the DDO apart from business as usual?
4In the Groove
Practices and Practicing to Create an Everyone Culture
“So what actually goes on in these places?” Come see the other side of the moon.
5But Is This Any Way to Run a Business?
The Strictly Business Value of Being a DDO
“Okay, I see what it can do for its people, but what is the ‘strictly business’ value of being a DDO?”
6Uncovering Your Biggest Blind Spot
What You’d Be Working On in a DDO
Want to know about your own “growing edge”? Do this exercise!
7Creating Home
Getting Started toward Becoming a DDO
Have a look at the way five different companies have begun their own journey in this direction.
Epilogue
A New Way of Being—at Work
In the internet age, how much longer will we settle for an IBM Selectric culture at work?

Notes

Index

Acknowledgments

About the Authors

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