About the Author

Gary W. Randazzo, MBA, is Senior Professor of Practice at the University of Houston C.T. Bauer College of Business and teaches a Business Consulting Lab for MBA students. Students in this class work with real companies and address current challenges facing those clients. Projects completed by the MBA teams range from marketing strategies for multi national banks to operational systems design for resource allocation by a major airport system to location strategies for small service businesses.

Mr. Randazzo is also president of GWR Research, a management and marketing consulting firm. He has served as CEO, CFO, and CIO of large and small companies, and has been a partner and founder of ­several start-ups. While most firms are domestic, Mr. Randazzo served as ­chairman of an international LED sign company.

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