Part V
The Part of Tens
For an extra Part of Tens chapter on the ten (or so) steps common to all database marketing campaigns, head on over to www.dummies.com/extras/datadrivenmarketing.
www.dummies.com/extras/datadrivenmarketing
In this part . . .
Get some practical tips on capturing customer-level data.
Explore a variety of third-party resources available to boost your data driven marketing efforts.