Abstract

Today’s most valuable digital companies have no physical assets. ­Data-driven business models scale not through asset accumulation and product standardization, but through disaggregation of supply and demand to cater to the individual preferences of each consumer. The winners in the new economy master the demand for one and the supply to millions. Analytical craftsmanship at scale is replacing the traditional mass production and changing how markets and competition work.

Keywords

digitizatal businesses; business models; data driven companies; data ­analytics; digital economy; competitive advantage