Chapter 21
Advanced Research

The guidelines that follow will help you prepare most film subjects, but you might want to review the fundamentals in Chapter 7, Research. Most films stand or fall depending on the depth of thought that has gone into their conception. The rest of this chapter expands key aspects of research, but don’t treat them as holy writ. Adapt them to your tasks and treat them as a guide, not a straitjacket.

ifig0004.jpg Help yourself during research by using Project 2-DP-1 Dramatic Content Helper to flush out what your story may still need.

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Overview of Steps

Initial Stages

  1. Make a working hypothesis.
  2. Begin site research; that is, familiarize yourself with:
    • People and situations that you are thinking of using. Take time to get to know each other and trust each other’s motives.

    • Find out what’s typical in the world you are going to film.
    • Find out what’s unusual, unexpected, and particular.
    • Stay loose. Keep explanations to potential participants broad and tentative so you don’t paint yourself into a corner.

      ifig0003.jpg A documentary is only as good as the thinking that goes into it, and this is where most people feel insecure. The key is a solid working hypothesis and periodic revision.

  3. Do background research; that is:
    • Use the Internet to find useful references and ideas.
    • Study publications such as magazines, newspapers, professional journals, and even fiction. Any of these may offer useful ideas and observations.
    • See all other films on your subject, but maybe only after you have formulated your own approach.
    • Talk to experts. Documentarians routinely depend on the expertise of specialists, on those devoted to or involved in what you’re filming. Often they have an extensive network of contacts and their word on your authenticity can act like a passport. Be aware that experts rarely know what a lay audience needs.

      ifig0003.jpg Since you are always a surrogate for a first-time audience, not being an expert in the film’s subject is a positive advantage. Experts seldom understand what a lay audience needs—that is your expertise.

  4. Develop trust:
    • Communicate. Make yourself, and a broad version of your purposes, known to whomever you may want to film. Let them question you on your values and purposes and answer briefly but truthfully.
    • Learn. Parry some questions with questions of your own. Put yourself in the position of learning from them, the experts. Hang out with likely participants.

      ifig0003.jpg Never commit yourself to anyone or anything in the early stages of research, however strongly you feel it’s a foregone conclusion. Things can still change.

  5. Make reality checks to ensure that:
    • You have multiple perspectives on each person, fact, or facet, especially when there are ambiguities.
    • What you want to film is accessible.
    • People are amenable and cooperative.
    • Releases and permissions will be forthcoming.
    • The resources you will need are not beyond your means.

ifig0003.jpg Spending lots of time with participants before filming starts is invaluable; it lets you absorb what you need to know and lets people develop trust in your character and purposes.

ifig0004.jpg Using Project 2-DP-2 Style and Content Questionnaire (in the Appendix) will help you round up your content and intentions so you miss nothing important.

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Advanced Working Hypothesis

The advanced working hypothesis in Project 2-DP-4 (Figure 21-1) is similar to the basic one in Project 2-DP-3 referred to earlier in the of (1) point of view and (2) point of view’s influence over style. This capitalizes on important discussions in Part 6: Advanced Documentary Aesthetics, and helps you more fully develop the foundation for your next film.

ifig0004.jpg Develop your authorial voice by using Project 2-DP-4 Advanced Working Hypothesis Helper.

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Research Methods

Documentary makers often observe lives they intend filming over a period of time. The two main categories of research they use, in the field or in the library, are quantitative and qualitative.

Quantitative Research

FIGURE 21-1 Prompts to help create an advanced working hypothesis.

FIGURE 21-1 Prompts to help create an advanced working hypothesis.

(See definition in box.) Information of this kind can weigh a film down, but knowing the factual and numerical framework lets you assert, for instance, that many accountants take early retirement, or cite other causes and effects. If birthcomplications rise sharply after a county has dismissed all its midwives, but not in the counties that retained them, you can argue persuasively that midwives are useful and deserve to be reinstated.

ifig0003.jpg Quantitative research means gathering information on anything you can count or measure. That might be facts about populations, incomes, percentages of people in a particular occupation, or the average age at marriage.

You should fact-check what anybody alleges in your film before you rely on it. Cross-check important facts in at least two authoritative sources; you’ll be surprised how oft-quoted “historical facts” have acquired gravitas through exchange and repetition. If several figures are in circulation, use the least extreme. Your credibility rests on information that can’t be discredited. Be aware that the Internet is replete with dubious facts, incorrect spellings, and wild accusations of all kinds. Much posted there is a tendentious effort to persuade.

Qualitative Research

(See definition in box.) Most research for documentaries is qualitative and involves using your intuition and making subjective judgments for which, however, there are some safeguards. The more closely you work with partners, the more you can cross-check your ideas and impressions with other reliable minds. Pay careful attention to your teammates’ impressions and reservations, especially those from the other gender. You should also discreetly cross-check opinions and feelings among those knowledgeable. If, for instance, you are doing a town hall story and someone tells you in confidence that the mayor “is very authoritarian,” questions should reflexively pop up in your mind:

What agenda might the teller have? If you believed him and then found out later that the mayor fired him for incompetence, you’d look really dumb.

How reliable is the informant’s source? Was this assessment made first-hand from dealings with the mayor, or is it hearsay from television reporting that was itself recycled from newspaper articles?

ifig0003.jpg Qualitative research involves what cannot be quantified such as attitudes, aspects of character, motives, methods, goals, outlooks, backgrounds, and so on.

Everything and everyone (including yourself) are biased simply because it’s human to be subjective. So prolong the conversation with your informant to flush out all the information you can. Tap his views on unrelated issues to see how perceptive and fair he seems across the board and what his attitudes to authority are in general. Talk to other knowledgeable people to see whether, without revealing your source, you can validate or invalidate something potentially important that you’ve been told.

Avoid leading questions (“Do you think the mayor is authoritarian?”) and instead ask open questions (for instance, “What kind of person is the mayor?”) that give no hint of what you expect. One person calls him “principled, firm, and a little humorless;” another says he’s “loyal to supporters, a bitaustere, and not the best listener.” A third thinks he’s “a rough diamond” and “has done quite a bit of good for the town.” A more rounded profile is emerging that is significant for what it omits: Nobody says the mayor is corrupt, a bad manager, or unpopular.

ifig0003.jpg Leading questions are closed questions because their wording indicates what answer you expect. Open questions are value neutral and give no hint of what is most acceptable.

Archives, Fair Use, and Best Practices

Film archives may be in government, state, local, or private hands and are often very expensive. Material seen extensively on television is held by the company that produced the material and may not be made available to you.

Rick Prelinger of the Prelinger Archives, New York City, has a good article online at www.well.com/gopher/Art/Experimental.Film.and.Video/archival.survival that makes many good points. If your film depends on archive footage, check that it exists and is available for use in your production at a rate you can afford. Negotiate early—don’t wait until later. Be sure you declare the media, markets, and rights territory correctly because you are at a disadvantage if you try to renegotiate later. Clear any music rights if music is integral to the footage you want. Anticipate all the extras the library may charge (duplication, research, etc.) Check that you order the duplication in a format that will integrate with your production’s workflow. If your film depends on a lot of material from a number of archives, consider hiring experienced archival researchers whose expertise may save you time and money. The article contains much further useful detail.

Just as you can make “fair use” of limited literary material in a publication that discusses or critiques someone else’s writing, there is a fair use doctrine that can serve as an advisory for what you can and can’t do with segments of screen material taken without permission. It is “advisory” because it has yet to be tested in court. If you want to avoid becoming a test case, check the latest developments at these two Web sites: http://fairuse.stanford.edu (Stanford Copyright and Fair Use Center) and www.centerforsocialmedia.org/about/staff/paufder (Pat Aufderheide at The Center for Social Media, School of Communications, American University).

Approaching Participants

Starting research, you have little idea what your film will say or whom you will ask to participate. Least of all do you know what part any individual might play in the filming. Emphasize that you’re there to gain understanding from those who know and that filming evolves from what you learn over time. Be sure, too, that everyone understands how documentaries shoot ten times more than they use. This takes the heat off the idea that they will have to “perform” or even that you will use their contribution.

ifig0003.jpg Many you meet during research imagine that documentaries illustrate a prior thesis and will ask to see your script. You will have to explain the loose, speculative nature of making today’s documentaries and that one decides what to shoot quite late.

Trust

Unfortunately, documentarians have been known to abuse the trust placed in them by participants. A woman factory worker once spoke candidly and trustingly to a colleague about sexual morals among her female coworkers. When the film went out over the air, her fellow workers were outraged and beat her up the next day. The (male) director apparently knew this was a risk and gambled with her safety for the sake of a more sensational film.

ifig0003.jpg We make documentaries by exploiting other people’s lives, so achieving mutual trust is very important. Indeed, you cast particular people because they show good will and cooperation.

ifig0003.jpg Explain all possible risks to anyone who deserves fair warning. With holding what you know from vulnerable participants is unethical and can have dire consequences.

Usually nothing comparable is at risk, and reading a standardized list of possible consequences to each potential participant would scare most people away from filming. You should, however, explain possible risks to anyone who deserves fair warning. Investigative filmmaking is a little different since the very existence of an investigation is enough warning to those of mature age and judgment.

When seeking (or not seeking) permission, outright subterfuge is sometimes justified. When someone has butchered defenseless people, you may be amply justified in using deception to get their testimony, as Claude Lanzmann did in Shoah (1985, France). He got the testimony of a Nazi officer from Treblinka camp by posing as a French historian wanting to “restore the balance of truth” to the historical record. In the light of what the man had done, most people, like Lanzmann, would have no scruples about deceiving him. Such clarity is rare; usually it’s not black-and-white issues we deal with but shades of gray.

Observation

Depending on circumstances, being an observer can be comfortable or uncomfortable. When you hang out with a local sports team and they accept your aims, you can watch what’s going on and concentrate on developing your awareness. However, show up at a union meeting as an unknown with aims that seem uncertain or deceptive, and you will be very unwelcome.

Wherever possible, gain access through someone trusted by the community; otherwise, be prepared to repeatedly explain yourself in broad terms until everybody seems satisfied. Do be sociable and communicative, as this lowers tension. Do join in if you are invited into group activities and be ready to make a fool of yourself as part of your entry test. Standing aside would make you seem judgmental and as though you are with-holding your opinions. Shared experience brings people together, although it will fool nobody that you are one of the group. I once made a sponsored film about a body-changing technique. The foundation asked me to take the full 12 sessions with a practitioner, which I did. It gave me the all-important patient’s view and led to an exceptional rapport.

ifig0003.jpg Sometimes as part of breaking the ice—with young people, in particular—you can let your subject handle the camera and experience interviewing you. By demystifying the camera you imply a more level playing field and that control is to be shared, not imposed.

Keeping Notes

Making audio or video recordings during your earliest research may put those you are meeting for the first time of mostly unrewarding watching and listening. Better is to note key phrases that people use to jog your memory. Afterwards, read over your notes, expand them where necessary to make them intelligible before your memory fades, and write out any important thoughts, impressions, and intuitions. These will be helpful if you want to pursue particular issues during an interview.

ifig0003.jpg Making field notes enables you to look at your notebook and really listen. Your preoccupation in turn frees the speaker to look more naturally within. The alternative is to get sucked into providing facial reactions as support to the speaker instead of listening for subtexts.

Writing is an important structuring activity that enables your mind to develop initial ideas further. Keep interpretative writing separate; should your notes ever be subpoenaed, you need only produce the notes that people saw you writing, not the more revealing and speculative writing you did in private afterwards.

Compromising Yourself

Loyalties and obligations develop between yourself and your participants and lead you into thickets of ethical dilemma. A single example: You are planning a film about the victims of a housing scam whom you get to know and like. You also gain the confidence of the perpetrators, wealthy property developers who offer you hospitality. Refusing might tip them off to your disapproval of their practices, so you go out, eat an expensive dinner, and laugh at their jokes. When you next visit their victims, you feel compromised from sleeping with the enemy. Even if you let this be known, it would be unwise to confide more than a sketchy idea of what you learned, or you will turn into a double agent.

ifig0003.jpg During research, a sense of obligation and even loyalties develops between you and those who have been generous with their time. The urge to repay their generosity can, if you aren’t careful, lead you into making skewed judgments and unwise commitments. Try to remain interested, noncommittal, and in a learning mode so you can keep your options visibly open.

Casting

Choose participants with the utmost care, since mistaken casting can conceivably land you with someone who evades, distorts, or even manipulates the process. The longer you delay recognizing this during a shoot, the more difficult it will be to extricate yourself. Guard against this by deferring casting decisions as long as possible before shooting. The longer you watch people in action, the less chance you will miscalculate. To avoid bad choices, beware of those who:

  • Are overly anxious to participate and try too hard to interest you
  • Have an ax to grind
  • Think you are going to profit from using them and want money for their participation

At the other end of the spectrum is the anxious personality who:

  • Fantasizes calamitous consequences from participating
  • Is overly dependent on the good opinion of others
  • Is fearful of appearing critical about anything or anybody

ifig0003.jpg Delay casting (choosing final participants) until the last minute. Learn as much as you can before you leap—the consequences of mistakes can be dire.

You choose people for their characteristics and for what they know. Documentaries must often present conflicting accounts, so you choose those whose presence is going to be persuasive.

Evidence, Exposition, and Dramatic Tension

The language historians and critics use about documentary—witnessing, recording, testifying, evidencing—suggests that the documentary presents its case to an audience rather like evidence to a jury. Perhaps your film is about workers in a scientific laboratory, one running according to safety conventions unfamiliar to the lay person. Giving too much information (exposition) before it becomes relevant will numb the jury, but providing too little will leave them unable to make the right connections. Keep these questions in mind while you research:

  • What world are we in and what does it feel like?
  • What is this world’s main condition, activity, or purpose?
  • How does this world operate under normal conditions?
  • What has gone wrong?
  • What is at issue?
  • Who represents what?

ifig0003.jpg As in the opening stages of a trial, a documentary must give a setup—that is, introduce its characters, their special world, and what their problem is.

Trials are dramatic when they focus on a conflict. No drama (and no court case) exists when conditions are normal and everyone is friendly and at peace. Gripping documentaries, therefore, focus on people who are trying to get, do, or accomplish something. This doesn’t have to be overtly dramatic stuff about trying to win a race or get a man off death row: it can center on a reclusive artist’s compulsion to work with natural forces, as in Thomas Riedelsheimer’s Rivers and Tides: Andy Goldsworthy Working with Time (2002, Germany; Figure 21-2). Goldsworthy makes intentionally ephemeral artworks in natural circumstances knowing that natural forces will quietly destroy them.

ifig0003.jpg Laudatory films—those that celebrate or proffer role models—nearly always lack dramatic tension. This is because there are no active issues, and nobody is under duress with whose predicament we can engage.

Whatever anyone wills into being involves volition, planning, and expending energy. It means confronting obstacles, struggling, and adapting to overcome obstructions. This applies as much to a shy 5-year-old enduring her first day at school as it does to a Special Forces unit battling an insurgency.

Beauty, atmosphere, and novelty are all important to documentaries, but the audience always looks for some principle at issue or a person whose will is at stake. So:

  • What is each main person’s role?
  • What are their issues (that is, what is each trying to get, do, or accomplish)?
  • Who or what is stopping them, and why?
  • Who supports or opposes whom?
  • What does each represent?
  • What stages of the story have already happened, and what is yet to happen?

FIGURE 21-2 Rivers and Tides: Andy Goldsworthy Working with Time—what man creates, time and Nature erase. (Photo by Andy Goldsworthy.)

FIGURE 21-2 Rivers and Tides: Andy Goldsworthy Working with Time—what man creates, time and Nature erase. (Photo by Andy Goldsworthy.)

Evoking strong actions and representations from the different factions helps ensure dramatic tension. You can put everyone’s veracity and credibility under scrutiny by encouraging skepticism in your audience.

Testimony and Witnesses

By flushing out conflicting accounts, the audience, like any jury, can assess people’s motives and decide what “really happened.” So:

What qualifies each person to give evidence?

Is testimony coming from direct experience, or only from hearsay?

Is this person’s testimony primary (witnessed by themselves) or secondary (someone else’s experience reported)?

What do they know from their own experience that is relevant to what’s at issue?

How credibly do they convey what they know?

Do other views or facts support or undermine their views?

What loyalties, prejudices, or self-interests may be skewing their viewpoints?

What other evidence might alter, prove, or disprove their testimony?

Is there anything demonstrable from the person’s background that puts their motives, preparation, knowledge, and identity in a new light?

Can an opponent interpret key testimony differently?

How authentic and credible are the documents, pictures, memories, or records used in evidence (for instance, are documents originals or copies)?

In the investigative documentary we frequently see testimony by a range of witnesses to support or undermine key allegations. Testimony is strong when:

  • It conveys compelling facts or information.
  • It is primary evidence that consists of opinions and inferences based on their own firsthand perceptions.
  • Witnesses use reliable principles or methods to interpret those facts.

Testimony is weak when:

  • The witness has already heard the testimony of other witnesses.
  • It involves hearsay.
  • It involves specialization that exceeds the witness’ competency.

Witnesses:

  • Should be open to challenge by others involved in the issue.
  • May not get all the facts until just before shooting or during it and on-camera. This can be explosive but also ethically dubious.

Texts and archives as well as material from the camera and sound recorder provide their own kind of testimony. What they demonstrate can be enigmatic or misleading and not appear so. Each is an authored construct that should be open to question:

Under what circumstances was the footage or document compiled?

What intention or sponsorship lay behind its authorship?

Is there more than one hand behind the materials; if so, are the differences or inconsistencies significant?

What variously are its intended, unintended, and received meanings?

What does it exclude?

How will a contemporary audience receive it?

What proof do you have that it is what it’s said to be?

What assumptions lie behind its making, of which its makers may have been aware or unaware?

Has original material been edited or reused in a way that changes its meaning?

If the materials originate in another language, can you rely on the translation?

The images, sounds, and speech you collect will provide the evidence for your film’s actions, atmosphere, ideas, conditions, and appearances. The audience cannot ask for elaboration, so the filmmaker must anticipate when the jury needs context, confirmation, or interpretation.

Marshaling your Evidence

During research, group the evidence you have gathered under a series of headings. With a long and involved film, you may need to enter key information in a database. This allows you two important opportunities:

  • To find material on the basis of a word or phrase (see all the material concerning, for example, “Cape Verde” and ‘“rhododendrons”).
  • To selectively remove, arrange, or juxtapose material according to different filters (such as time periods, characters, locations, or shooting dates).

Try giving each item a credibility rating. If you can work in the upper half of that hierarchy, the proof will be strong and most convincing. When it comes time to film:

  • What will you have to arrange, say, or do to put a participant under pressure to reveal the next levels of truth?
  • How can you raise the pressure so there is more at stake?
  • Can you evoke verbal or written testimony with existing visual archives?
  • Will you need to demonstrate unreliability in a participant to ensure your audience watches critically?

Going Further

For those particularly interested in the proposal process for public broadcasting or other types of documentary that use a didactic, narrated approach and archival materials:

Bernard, Sheila Curran. Documentary Storytelling: Making Stronger and More Dramatic Nonfiction Films. Boston: Focal Press, 2007 (includes sample proposals).

Bernard, Sheila and Ken Rabin. Archival Storytelling: A Documentary Filmmaker’s Guide to Finding, Using, and Licensing Third-Party Visuals and Music. Boston: Focal Press, 2008.

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