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by R Ray Wang
Disrupting Digital Business: Create an Authentic Experience in the Peer-to-Peer Economy
Cover
Title Page
Copyright
Contents
CHAPTER 1 Keeping the Brand Promise
CHAPTER 2 Being True to Yourself
Business Model Transformation
CHAPTER 3 Data Exhaust
How Contextual Relationships Drive Relevancy and Engagement
CHAPTER 4 Being Fox News
Why Trust and Transparency Enable Authenticity
CHAPTER 5 A Glimpse into the Future
Building an Intention-Driven Mind-Set
CHAPTER 6 Networked Economies
Enabling Co-Innovation and Co-Creation in a P2P World
CHAPTER 7 Living and Working in an Era of Digital Business
Acknowledgments
About the Author
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Disrupting Digital Business: Create an Authentic Experience in the Peer-to-Peer Economy
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