INTRODUCTION: THE 2020 WORKPLACE

1. Michael Kanelios, “18th-Century Theory Is New Force in Computing,” CNET News, February 18, 2003, http://news.cnet.com/2009-1001-984695.html (accessed June 12, 2009).

2. Elizabeth L. Axelrod, Helen Handfield-Jones, and Timothy A. Welsh, “The War for Talent, Part Two,” McKinsey Quarterly, May 2001, www. mckinsey quarterly.com/The_war_for_talent_part_two_1035 (accessed May 29, 2009).

3. World Health Organization, “The World Health Report 2004—Changing History: Annex Table 4,” www.who.int/whr/2004/annex/en/index.html (accessed May 29, 2009).

4. Charlene Li and Josh Bernoff, Groundswell: Winning in a World Transformed by Social Technologies (Boston: Harvard Business Press, 2008).

5. Marc Prensky, “Digital Natives, Digital Immigrants,” On the Horizon 9, no. 5 (October 2001).

6. William C. Taylor and Polly LaBarr, Mavericks at Work: Why the Most Original Minds in Business Win (New York: Harper Collins, 2006).

CHAPTER 1: TEN FORCES SHAPING THE FUTURE WORKPLACE NOW

1. Serendipity is under development at MIT; see http://reality.media.mit.edu/serendipity.php. Celebrity City and Cisco virtual world contacts are fictionalized, but augmented reality contacts are under development, using nanotechnology, at the University of Washington under Babak Parviz; see www.ee.washington.edu/faculty/parviz_babak.

2. “Shifting Workplace Demographics and Delayed Retirement,” www.microsoft.com/enable/aging/demographics.aspx (accessed May 14, 2009).

3. Ibid.

4. Don Tapscott, Grown Up Digital: How the Net Generation Is Changing Your World (New York: McGraw-Hill, 2009).

5. Catherine Rampell, “As Layoffs Surge, Women May Pass Men in Job Force,” New York Times, February 6, 2009, www.nytimes.com/2009/02/06/business/06women.html (accessed May 14, 2009).

6. Robert Rodriguez, Latino Talent: Effective Strategies to Recruit, Retain and Develop Hispanic Professionals (Hoboken, N.J.: John Wiley & Sons, 2008).

7. W. David Delong, Lost Knowledge: Confronting the Threat of an Aging Workforce (New York: Oxford University Press, 2004), 14.

8. Fareed Zakaria, The Post-American World (New York: W.W. Norton & Company, 2008), 196.

9. Ibid., 197.

10. Rich Morin, “Most Middle-Aged Adults Are Rethinking Retirement Plans,” Pew Research Center Publications, May 28, 2009, http://pewresearch.org/pubs/1234/the-threshold-generation (accessed August 12, 2009).

11. Kelly Evans and Sarah E. Needleman, “For Older Workers, a Reluctant Retirement,” Wall Street Journal, December 8, 2009, http://online.wsj.com/article/SB126022997361080981.html?mod=igoogle_wsj_gadgv1& (accessed December 9, 2009).

12. Rampell, “As Layoffs Surge, Women May Pass Men in Job Force.”

13. Maria Shriver, “The Shriver Report: A Women’s Nation Changes Everything,” edited by Heather Boushey and Ann O’Leary, The Center for American Progress, October 16, 2009, www.americanprogress.org/issues/2009/10/womans_nation.html (accessed November 26, 2009), 17.

14. “A National Dialogue: The Secretary of Education’s Commission on the Future of Higher Education,” www.ed.gov/about/bdscomm/list/hiedfuture/reports/equity.pdf (accessed November 30, 2009).

15. Bradford C. Johnson, James M. Manyika, and Lareina Yee, “The Next Revolution in Interactions,” McKinsey Quarterly 4 (2005), 25.

16. Daniel Pink, A Whole New Mind: Moving from the Information Age to the Conceptual Age (New York: Riverhead Books, 2005), 39.

17. Thomas Friedman, The World Is Flat: A Brief History of the Twenty-first Century (New York: Farrar, Straus, and Giroux, 2005), 17.

18. Karl Fisch, Scott McLeod, and Jeff Brenman, “Did You Know 3.0,” www.youtube.com/watch?v=cL9Wu2kWwSY (accessed May 14, 2009).

19. “FT Global 500, 2008,” www.ft.com/reports/ft5002008 (accessed December 18, 2008).

20. “FT Global 500, 2005-2009,” www.ft.com/reports/ft500-2009 (accessed November 27, 2009).

21. Niraj Sheth and Nathan Koppel, “With Times Tight, Even Lawyers Get Outsourced,” November 26, 2008, http://livinglies.wordpress.com/2008/11/26/keep-those-motions-defenses-affirmative-defenses-notice-letters-counterclaims-and-complaints-coming-banks-are-feeling-the-pinch (accessed May 15, 2009).

22. Elizabeth Kelleher, “Work Is Changing as U.S. Companies Go Global,” September 17, 2007, www.america.gov/st/peopleplace-english/2007/September/20070917165019berehellek1.978701e–02.html (accessed June 29, 2009).

23. Paul Teague, “P&G Is King of Collaboration,” September 11, 2008, www.allbusiness.com/company-activities-management/operations/11683043-1.html (accessed November 30, 2009).

24. “Procter & Gamble Revolutionizes Collaboration with Cisco TelePresence,” www.cisco.com/web/about/ac79/docs/wp/Procter_Gamble_Final.pdf (accessed November 30, 2009).

25. John Gantz, The Diverse and Exploding Digital Universe (Hopkinton, Mass.: EMC2 Publications, 2008).

26. Ibid., 5.

27. www.facebook.com/press/info.php?statistics (accessed May 15, 2009).

28. Bret Swanson, “An Exabyte Here, An Exabyte There…” October 3, 2007, www.disco-tech.org/2007/10/an_exabyte_here_an_exabyte_the.php (accessed June 17, 2009).

29. Adam Bohannon, “Negotiating Identity in Internet Mediated Contexts” (paper submitted to Sun Microsystems, March 31, 2008), 4. Provided to authors via email.

30. Gantz, The Diverse and Exploding Digital Universe.

31. Central Intelligence Agency. The World Factbook: United Kingdom. Updated November 11, 2009. ww.cia.gov/library/publications/the-world-factbook/geos/uk.html (accessed November 27, 2009).

32. Randall Stross. “What Carriers Aren’t Eager to Tell You About Texting,” New York Times, December 26, 2008, www.nytimes.com/2008/12/28/business/28digi.html (accessed November 27, 2009).

33. Richard Wray. “UK Dotcom Tycoons Take On Apple with iPhone Competitor,” Guardian, February 12, 2007, www.guardian.co.uk/technology/2007/feb/12/news.mobilephones (accessed August 13, 2009).

34. Angel Brady, “Free Spanish Tutor: Free iPhone/iPod Touch App from 24/7 Tutor,” February 24, 2009, https://blogs.princeton.edu/hrc/2009/02/free-spanish-tutor-free-iphoneipod-touch-app-from-247-tutor.html (accessed June 18, 2009).

35. Thom Patterson, “Welcome to the ‘Weisure’ Lifestyle,” CNN.com, May 11, 2009, www.cnn.com/2009/LIVING/worklife/05/11/weisure/index.html (accessed May 15, 2009).

36. Michael Sanserino, “Lawsuits Question After-Hours Demands of Email and Cellphones,” Wall Street Journal, August 10, 2009, http://online.wsj.com/article/SB124986371466018299.html (accessed August 10, 2009).

37. Jacques Bughin, Michael Chui, and Andy Miller, “McKinsey Global Survey Results: How Companies Are Benefiting from Web 2.0,” September 2009, www.mckinseyquarterly.com/links/35889 (accessed November 29, 2009).

38. Nortel Networks, “Position Paper: Hyperconnectivity Leads to Enterpise Transformation,” 2008, www.nortel.com/solutions/unified_communications/collateral/nn123307.pdf (accessed February 25, 2010).

39. Socialtext, “6 Ways to Get Business Value from Social Software,” www.socialtext.com/products/wp_businessvalue.php (accessed February 25, 2010).

40. Charlene Li and Josh Bernoff, Groundswell: Winning in a World Transformed by Social Technologies (Boston: Harvard Business Press, 2008), 9.

41. Scott Cook, “The Contribution Revolution: Letting Volunteers Build Your Business,” Harvard Business Review, October 2008, http://hbr.harvardbusiness.org/2008/10/the-contribution-revolution/ar/1 (accessed November 1, 2009).

42. Ibid.

43. Gary Koelling, “Breaking It Down for Internal Communicators,” January 30, 2008, http://garykoelling/?q=node/370.

44. Toru Iiyoshi and M. S. Vijay Kumar, Opening Up Education: The Collective Advancement of Education Through Open Technology, Open Content, and Open Knowledge (Cambridge, Mass.: MIT Press, 2008), xv.

45. Ibid.

46. Carolyn Hirschman, “Launching New Leaders,” Human Resource Executive, August 2008, 43.

47. PricewaterhouseCoopers, “Managing Tomorrow’s People,” September 2008, www.pwc.com/gx/en/press-room/2008/human-capital-managing-people.jhtml (accessed November 30, 2009).

48. Don Tapscott, Grown Up Digital: How the Net Generation Is Changing Your World (New York: McGraw-Hill, 2009), 11.

49. Ibid., 6.

50. Ibid., 34–36.

CHAPTER 2: MULTIPLE GENERATIONS @ WORK

1. Rich Morin, “Most Middle-Aged Adults Are Rethinking Retirement Plans,” Pew Research Center Publications, May 28, 2009, http://pewresearch.org/pubs/1234/the-threshold-generation (accessed August 12, 2009).

2. M. Z. Hemingway, “Wanted: Baby Boomers,” Federal Times, September 15, 2007, www.federaltimes.com/index.php?S=2483622 (accessed December 18, 2008).

3. Ibid.

4. Ron Alsop, The Trophy Kids Grow Up: How the Millennial Generation Is Shaking Up the Workplace (San Francisco: Jossey-Bass, 2008).

5. Ibid., 4.

6. Tom Brokaw, The Greatest Generation (New York: Dell, 1998).

7. Don Tapscott, Grown Up Digital: How the Net Generation Is Changing Your World (New York: McGraw-Hill, 2009), 13.

8. Ibid., 14.

9. Rhea, “The Boomer Chronicles,” www.thegeminiweb.com (accessed December 18, 2008).

10. Tom Peters, “The Brand Called You,” Fast Company, August 1997, www.fastcompany.com/magazine/10/brandyou.html (December 3, 2009).

11. Tapscott, Grown Up Digital, 17.

12. Ibid.

13. Alison Macleod, “Generation Y: Unlocking the Talent of Young Managers” (London: Chartered Management Institute, 2008), 6.

14. PricewaterhouseCoopers, “Managing Tomorrow’s People,” September 2008, www.pwc.com/gx/en/managing-tomorrows-people/future-of-work/download.jhtml?WT.ac=mtp-future-hp-panel-2 (accessed November 27, 2009).

15. Ibid.

16. Ibid.

17. Carleen Hawn, “Time to Play, Money to Spend,” March 23, 2007, http://money.cnn.com/magazines/business2/business2_archive/2007/04/01/8403359/index.htm (accessed December 21, 2008).

18. CTIA–The Wireless Association® and Harris Interactive, “Teenagers: A Generation Unplugged,” September 12, 2008, www.ctia.org/advocacy/research/index.cfm/AID/11483 (accessed December 17, 2009).

19. PricewaterhouseCoopers, “Managing Tomorrow’s People.”

20. Gary Curtis, Kelly Dempski, and Catherine Farley, “Does Your Company Have an IT Generation Gap?,” Outlook, January 2009, www.accenture.com/Global//Research_and_Insights/Outlook/By_Issue/Y2009/YourCompanyITGenerationGap.htm.

21. Ibid.

22. Adam Lashinsky, “Google Wins Again,” CNN.com, January 18, 2008, http://money.cnn.com/2008/01/18/news/companies/google.fortune/index.htm (accessed January 29, 2008).

23. Donna Nebenzahl, “Managing the Generation Gap,” Canada.com, www.canada.com/business/Managing+generation/1356792/story.html (accessed November 27, 2009).

24. Ibid.

25. Joyce Grillo, “Gen Y: How Millennials Are Changing the Workplace,” Diversity Executive, May 10, 2009, www.diversity-executive.com/article.php?article=636 (accessed November 17, 2009).

26. Ibid.

27. PricewaterhouseCoopers, “Managing Tomorrow’s People.”

CHAPTER 3: PRINCIPLES OF 2020 ENGAGEMENT

1. William H. Macey and Benjamin Schneider, “The Meaning of Employee Engagement,” Industrial and Organizational Psychology 1 (February 2008), 3–30.

2. Edgar Schein, Organizational Culture and Leadership (San Francisco: Jossey-Bass, 1992).

3. Gary Hamel, The Future of Management (Boston: Harvard Business School Press, 2007).

4. Ibid., 113.

5. Paul Hawken, Amory Lovins, and L. Hunter Lovins, Natural Capitalism: Creating the Next Industrial Revolution (New York: Back Bay Books, 2008).

6. Jessica Stillman, “Is Bad Corporate Governance to Blame for the Economic Mess?,” BNET.com, December 16, 2008, http://blogs.bnet.com/bnet1/?p=773 (accessed September 10, 2009).

7. “Former Employees Live Life After Enron,” All Things Considered, National Public Radio, January 30, 2006, www.npr.org/templates/story/story.php?storyId=5179137 (accessed November 30, 2009).

8. Libby Sartain, “The New Global Talent Marketplace,” keynote address, 10th annual meeting of the SHRM Foundation Though Leaders Retreat, Rancho Mirage, Calif., September 22–23, 2008.

9. Kristin Weirick, “The Power of Employer Branding to Attract and Retain Talent,” keynote address, 10th annual meeting of the SHRM Foundation Thought Leaders Retreat, Rancho Mirage, Calif., September 22–23, 2008.

10. Henri Tajfel and John C. Turner, “The Social Identity Theory of Group Behavior,” in Psychology of Interpersonal Relations, vol. 2, ed. Steven Worchel and William G. Austin (Chicago: Nelson-Hall, 1985), 7–24.

11. “Qualcomm Careers—Life & Culture,” www.qualcomm.com/careers/students/life.html (accessed December 20, 2008).

12. PricewaterhouseCoopers, “Managing Tomorrow’s People,” September 2008, www.pwc.com/gx/en/managing-tomorrows-people/future-of-work/download.jhtml?WT.ac=mtp-future-hp-panel-2 (accessed November 27, 2009)

13. “Corporate Social Responsibility,” http://en.wikipedia.org/wiki/Corporate_Social_Responsibility (accessed December 21, 2008).

14. Sankar Sen and C. B. Bhattacharya, “Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility,” Journal of Marketing Research, May 2001, 225–243.

15. “What Is 10,000 Women?,” www.10000women.org/what.html (accessed December 20, 2008).

16. Ibid.

17. “Wireless Reach,” www.qualcomm.com/citizenship/wireless_reach/index.html (accessed December 20, 2008).

18. “Intuit Operating Values,” http://about.intuit.com/about_intuit/operating_values (accessed December 20, 2008).

19. “Corporate Social Responsibility,” www.cisco.com/web/about/citizenship/index.html (accessed December 20, 2008).

20. “City Year,” www.cityyear.org (accessed December 20, 2008).

21. “It’s Time to Feel Better,” CIGNA, http://itstimetofeelbetter.com/know_stuff/understanding_the_system.html (accessed December 20, 2008).

22. Freerice.com donates ten grains of rice through the United Nations World Food Programme for every correct answer to questions in the fields of art, chemistry, math, and so on.

CHAPTER 4: SOCIAL RECRUITING EMERGES

1. Kevin Smith, “Guest Post: ‘How I Got My Job Through Twitter,’” Marketing Profs Daily Fix, March 12, 2009, www.mpdailyfix.com/2009/03/guest_post_how_i_got_my_job_th.html (accessed December 17, 2009).

2. Jobvite, “2009 Social Recruitment Survey Results,” June 2009, www.jobvite.com/Recruiting/2009-Jobvite-Social-Recruitment-Survey.pdf (accessed November 27, 2009)

3. Michael Rendell et al., “Millennials at Work: Perspectives from a New Generation,” PricewaterhouseCoopers, September 2008, www.ukmediacentre.pwc.com/imagelibrary/downloadMedia.asp?MediaDetailsID=1341 (accessed November 29, 2009).

4. PricewaterhouseCoopers, “Managing Tomorrow’s People,” September 2008, www.pwc.com/gx/en/press-room/2008/human-capital-managing-people.jhtml (accessed November 30, 2009).

5. “The Deloitte U.S. Firms Pre-College Outreach Program,” Deloitte Talent Market Series, Volume 4, www.wstantonsmith.com/ICMFiles/Biofiles/PublicationFiles/Publication_4.pdf.

6. Ann Marie Chaker, “High Schools Add Classes Scripted by Corporations,” Wall Street Journal, March 6, 2008, 1.

7. Ibid.

8. Ibid.

9. “The Green Dot,” www.youtube.com/DeloitteFilmFest#p/search/0/id0uHBuhXtY (accessed December 8, 2009).

10. See www.youtube.com/KPMGGo.

11. Andrew Lipsman, “comScore Finds That ‘Second Life’ Has a Rapidly Growing and Global Base of Active Residents,” May 4, 2007, www.comscore.com/press/release.asp?press=1425 (accessed February 24, 2009).

12. Kathleen Schalch, “Virtual Recruiting for Real-World Jobs,” August 22, 2007, www.npr.org/templates/story/story.php?storyId=13851345 (accessed February 24, 2009).

13. Simone Brunozzi, “How I Got Hired by Amazon.com,” May 22, 2008, www.brunozzi.com/en/2008/05/22/how-i-got-hired-by-amazoncom (accessed February 24, 2009).

14. Chantal Eustace, “VPD: Virtual Police Department,” Vancouver Sun, May 29, 2007, www2.canada.com/vancouversun/news/story.html?id=0c37d98dc54f-44d3-9e72-0c19cf828565&k=56002 (accessed February 24, 2009).

15. Adam Ostrow, “Twitter Now Growing at a Staggering 1,382 Percent,” Mashable, March 16, 2009, http://mashable.com/2009/03/16/Twitter-growth-rate-versus-facebook (accessed June 29, 2009).

16. Don Tapscott, Growing Up Digital: The Rise of the Net Generation (New York: McGraw-Hill, 1998), 228.

17. Ibid.

18. Amol Bengali, “The Latest WorkAsia Research Study by Watson Wyatt Worldwide,” April 22, 2008, www.ayaanbayaan.com/?p=1435 (accessed February 24, 2009).

19. Tammy Erickson, “Parent-Approved Recruiting,” BusinessWeek, October 8, 2008, www.businessweek.com/managing/content/oct2008/ca20081010_082535.htm (accessed February 28, 2009).

20. “SelectMinds Client Study Reveals the Financial Contributions of Corporate Social Networking Solutions,” Market Wire, October 22, 2007.

21. Katherine Spencer Lee, “The Value of Corporate Alumni Social Networks,” April 28, 2006, www.cioupdate.com/career/article.php/3602391/The-Valueof-Corporate-Alumni-Networks.htm (accessed September 10, 2009).

CHAPTER 5: ÜBER-CONNECT YOUR ORGANIZATION

1. Amanda Lenhart et al., “Adults and Social Network Websites,” Pew Internet & American Life Project, December 2008, www.pewinternet.org/Reports/2009/Adults-and-Social-Network-Websites.aspx (accessed April 20, 2009).

2. Sarah Perez, “How to Reach Baby Boomers with Social Media,” February 20, 2009, www.readwriteweb.com/archives/how_to_reach_baby_boomers_with_ social_media.php (accessed April 20, 2009).

3. Jeremiah K. Owyang, “How to Reach Baby Boomers with Social Technologies,” www.forrester.com/Research/Document/Excerpt/0,7211,46294,00.html (accessed August 12, 2009).

4. www.facebook.com/press/info.php?statistics (accessed June 3, 2009).

5. Nielsenwire, “Social Networking’s New Global Footprint,” March 9, 2009, http://blog.nielsen.com/nielsenwire/global/social-networking-new-global-footprint (accessed June 28, 2009).

6. Dave Rosenberg, “Social Networks, Blogs More Popular than E-mail,” CNET.com, March 19, 2009, http://news.cnet.com/8301-13846_3-1020066962.html (accessed April 20, 2009).

7. Nielsenwire, “Social Networking’s New Global Footprint.”

8. “Did You Know 4.0,” http://www.youtube.com/watch?v=6ILQrUrEWe8 (accessed December 17, 2009), and from Brand Infiltration, www.brandinfiltration.com.

9. Max Chafkin, “The Customer Is the Company,” Inc., June 2008, www.inc.com/magazine/20080601/the-customer-is-the-company.html (accessed June 28, 2009).

10. Eric Edelstein, “How Big Is the Threadless Community?” January 2009, www.ericedelstein.com/2009/01/15/how-big-is-the-threadless-community (accessed November 28, 2009).

11. Chafkin, “The Customer Is the Company.”

12. Bill Taylor, “John Fluevog: Ideas with Sole—In Tough Times, Tap the ‘Hidden Genius’ of Your Customers,” http://blogs.harvardbusiness.org/taylor/flatmm/fluevog-video-transcript.pdf (accessed November 1, 2009).

13. Ibid.

14. Carrie Kozlowski, “Hi Choice Vanny,” www.fluevog.com/files_2/open-source-chosen-choice.html (accessed April 20, 2009).

15. “Starbucks,” http://en.wikipedia.org/w/index.php?title=Starbucks&oldid=298810229 (accessed June 28, 2009).

16. Michael Gray, “Starbucks Recipe for Social Media Success,” May 14, 2009, www.dirjournal.com/articles/starbucks-social-media (accessed May 29, 2009).

17. “Ideas in Action Blog,” http://blogs.starbucks.com/blogs/customer/default.aspx (accessed November 29, 2009).

18. “Starbucks,” http://twitter.com/STARBUCKS (accessed January 18, 2010).

19. “Dunkin’ Donuts,” http://twitter.com/Dunkindonuts (accessed January 18, 2010).

20. “IBM,” http://en.wikipedia.org/w/index.php?title=IBM&oldid=299067612 (accessed June 28, 2009).

21. “Bell Canada,” http://en.wikipedia.org/w/index.php?title=Bell_Canada&oldid=298858531 (accessed June 27, 2009).

22. “Cerner,” http://en.wikipedia.org/w/index.php?title=Cerner&ol did=282837799 (accessed April 9, 2009).

23. “JetBlue Airways,” http://en.wikipedia.org/w/index.php?title=JetBlue_Airways&oldid=298379006 (accessed June 24, 2009).

24. “Nokia,” http://en.wikipedia.org/w/index.php?title=Nokia&oldid=298892344 (accessed June 29, 2009).

25. Jack Ewing, “Nokia: Bring On the Employee Rants,” BusinessWeek, June 22, 2009, www.businessweek.com/magazine/content/09_25/b4136050146630.htm (accessed December 17, 2009).

26. Rosta Farzan, Joan M. DiMicco, and Beth Brownholtz, Spreading the Honey: A System for Maintaining an Online Community (New York: ACM, 2009).

27. Ibid.

28. Charlene Li and Josh Bernoff, Groundswell: Winning in a World Transformed by Social Technologies (Boston: Harvard Business Press, 2008).

29. Noam Cohen, “Care to Write Army Doctrine? If You Have ID, Log Right On,” New York Times, August 14, 2009, www.nytimes.com/2009/08/14/business/14army.html (accessed August 16, 2009).

30. Ibid.

31. Lieutenant General William Caldwell, “Learning from the Sacrifice of Others,” Combined Arms Center Blog: Reflections by Frontier 6, July 13, 2009, http://usacac.leavenworth.army.mil/BLOG/blogs/why_i_serve/archive/2009/07/13/learning-from-the-sacrifice-of-others.aspx (accessed August 16, 2009).

32. Cohen, “Care to Write Army Doctrine?”

33. Jacques Bughin, Michael Chui, and Andy Miller, “McKinsey Global Survey Results: How Companies Are Benefiting from Web 2.0,” September 2009, www.mckinseyquarterly.com/links/35889 (accessed November 29, 2009).

34. Ibid.

35. “Companies and Social Networks: Losing Face, a Tale of Two Airlines and Their Facebook Fiascos,” Economist, November 6, 2008, www.economist.com/business/displaystory.cfm?story_id=12566818 (accessed April 20, 2009).

36. “Intel Social Media Guidelines,” www.intel.com/sites/sitewide/en_US/socialmedia.htm (accessed November 28, 2009).

CHAPTER 6: THE SOCIAL LEARNING ECOSYSTEM

1. Norimitsu Onishi, “Thumbs Race as Japan’s Best Sellers Go Cellular,” New York Times, January 20, 2008, www.nytimes.com/2008/01/20/world/asia/20japan.html. In six months, the list changed from the top ten novels to the top five.

2. Peter Lyman and Hal R. Varian, “How Much Information?,” October 27, 2003, www2.sims.berkeley.edu/research/projects/how-much-info-2003 (accessed June 24, 2009). The metrics for measuring the amount of information are highly debated, but there is widespread agreement that in most fields, knowledge generation is accelerating.

3. Ibid.

4. Robert Kelley, “Robert Kelley’s Longitudinal Study with Knowledge Workers,” www.kelleyideas.com (accessed December 3, 2009).

5. Malcolm Gladwell, Outliers: The Story of Success (New York: Hachette, 2008). Also see K. Anders Ericsson, Michael J. Prietula, and Edward T. Cokely, “The Making of an Expert,” Harvard Business Review, July 2007, http://hbr.harvardbusiness.org/2007/07/the-making-of-an-expert/ar/1 (accessed December 3, 2009).

6. Center for Workforce Development, The Teaching Firm: Where Productive Work and Learning Converge (Newton, Mass.: Education Development Center, 1998).

7. This IBM case study is adapted with permission from a research report created by Bersin & Associates: Chris Howard, “Integrating Learning into the Enterprise: A Look at the IBM Enterprise Learning Portal,” January 2008.

8. “Deloitte Announces $300 Million Investment in Its People,” Chief Learning Officer, June 30, 2008, www.clomedia.com/industry_news/2008/June/3041/index.php (accessed March 3, 2009).

9. Anya Kamenetz, “Celebrity Calamity: A Game That Teaches Finance Through Stardom,” Fast Company, February 18, 2009, www.fastcompany.com/blog/anya-kamenetz/green-day/help-im-celebritys-budgeter (accessed March 3, 2009).

10. Ibid.

11. Michael Schrage, Serious Play: How the World’s Best Companies Simulate to Innovate (Boston: Harvard Business School Press, 2000).

12. EQMentor exchanges provided by Izzy Justice, CEO, EQMentor, Inc.

13. William C. Taylor and Polly G. Labarre, Mavericks at Work: Why the Most Original Minds in Business Win (New York: Harper Collins, 2006).

14. Clay Shirky, Here Comes Everybody: The Power of Organizing Without Organizations (New York: Penguin, 2008) 14.

CHAPTER 7: ACCELERATED LEADERSHIP

1. Marshall Goldsmith, “The Long View,” Training + Development, May 2008, 81; www.astd.org/NR/rdonlyres/E85805C9-8C2D-462D-880E-BA8F1CAE634D/16659/76080580.pdf (accessed November 18, 2009).

2. Jennifer Reingold, “Meet Your New Leader,” Fortune, November 14, 2008, 146.

3. Gary Hamel and Bill Breen, The Future of Management (Boston: Harvard Business School Press, 2007), 179.

4. Hal Varian, “Hal Varian on How the Web Challenges Managers,” McKinsey Quarterly, January 2009, www.mckinseyquarterly.com/Hal_Varian_on_how_the_Web_challenges_managers_2286 (accessed May 27, 2009).

5. Henry Mintzberg, “Rebuilding Companies as Communities,” Harvard Business Review, July–August 2009, http://hbr.harvardbusiness.org/2009/07/rebuilding-companies-as-communities/ar/1 (accessed December 17, 2009).

6. Hamel and Breen, The Future of Management.

7. Michael Pollan, In Defense of Food: An Eater’s Manifesto (New York: Penguin, 2008).

8. Stephen D. Reicher, S. Alexander Haslam, and Michael J. Platow, “The New Psychology of Leadership,” Scientific American Mind, August–September 2007, www.scientificamerican.com/article.cfm?id=the-new-psychology-of-leadership (accessed December 17, 2009).

9. Personal correspondence, May 18, 2009.

10. Steven N. Kaplan and Bernadette A. Minton, “How Has CEO Turnover Changed? Increasingly Performance Sensitive Boards and Increasingly Uneasy CEOs,” July 2006, http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.64.5884&rep=rep1&type=pdf (accessed June 24, 2009).

11. Bronwyn Fryer and Thomas A. Stewart, “Cisco Sees the Future,” Harvard Business Review, November 2008, http://hbr.harvardbusiness.org/2008/11/cisco-sees-the-future/ar/1 (accessed December 3, 2009).

12. Ibid.

13. Brian Morrissey, “Q&A: Zappos CEO Tony Hsieh,” Adweek, December 22, 2008, www.adweek.com/aw/content_display/news/strategy/e3id78469d81136853904418d754416855e (accessed May 27, 2009).

14. Tony Hsieh, “How Twitter Can Make You a Better (and Happier) Person,” January 25, 2009, http://blogs.zappos.com/blogs/ceo-and-coo-blog (accessed May 27, 2009).

15. Patricia Faulhaber, “Branding with Social Media: Zappos Builds Itself Using Traditional and New Media,” March 15, 2009, http://corporate-marketingbranding.suite101.com/article.cfm/branding_with_social_media (accessed May 27, 2009).

16. Wayne Niemi, “Zappos Milestone: Q&A with Tony Hsieh,” May 6, 2009, www.wwd.com/footwear-news/zappos-milestone-qa-with-tony-hsieh-2121098 (accessed May 27, 2009).

17. Hsieh, “How Twitter Can Make You a Better (and Happier) Person.”

18. Niemi, “Zappos Milestone: Q&A with Tony Hsieh.”

19. “Zappos Core Values,” http://about.zappos.com/our-unique-culture/zappos-core-values (accessed December 3, 2009).

20. Adam Bryant, “You Want Insights? Go to the Front Lines,” New York Times, August 15, 2009, www.nytimes.com/2009/08/16/business/16corner.html?pagewanted=2&_r=1&sq=You%20Want%20Insights?%20 &st=cse&scp=1 (accessed November 15, 2009).

CHAPTER 8: TWENTY PREDICTIONS FOR THE 2020 WORKPLACE

1. Robert Cross and Robert Thomas, Driving Results Through Social Networks: How Top Organizations Leverage Networks for Reform and Growth (San Francisco: Jossey-Bass, 2009).

2. Lee Rainie and Janna Anderson, “The Future of the Internet III,” December 14, 2008, www.pewinternet.org/Reports/2008/The-Future-of-the-Internet-III.aspx (accessed June 25, 2009).

3. Matt Hartley, “Making Way for the Mobile Decade,” Globe and Mail (Toronto), May 25, 2009, www.theglobeandmail.com/news/technology/download-decade/up-next-the-mobile-decade/article1145617 (accessed November 15, 2009).

4. Nidhi Verma, “Next-Generation Talent Management: Insights on How Workforce Trends Are Changing the Face of Talent Management,” July 1, 2005, www.allbusiness.com/accounting/3487434-1.html (accessed June 25, 2009).

5. “2009 Talent Shortage Survey Results,” Manpower Inc., http://files.shareholder.com/downloads/MAN/793144191x0x297372/dab9f206-75f4-40b7-88fb-3ca81333140f/09TalentShortage_Results_USLetter_FINAL_FINAL.pdf (accessed December 9, 2009).

6. Ray Oldenburg, The Great Good Place (New York: Marlowe & Company, 1999).

7. Marco R. della Cava, “Working Out of a ‘Third Place,’” USA Today, October 5, 2006, www.usatoday.com/life/2006-10-4-third-space_x.htm (accessed January 18, 2010).

8. Ibid.

9. See www.thenewpr.com/wiki/pmwiki.php?pagename=Resources.CEOBlogs List (accessed December 17, 2009).

10. Bill Marriott, “How Do I Blog?,” Marriott on the Move, July 24, 2008, www.blogs.marriott.com/search/default.asp?item=2240720 (accessed December 5, 2009).

11. For Matt Blumberg’s blog, visit http://onlyonce.blogs.com/onlyonce. For Mark Cuban’s blog, visit http://blogmaverick.com. For Bob Lutz’s blog, visit http://fastlane.gmblogs.com.

12. Hsieh’s Twitter feed may be found at http://twitter.com/Zappos.

13. World Without Oil may be found at www.worldwithoutoil.org.

14. Jeff Howe, “The Rise of Crowdsourcing,” Wired, June 2006, www.wired.com/wired/archive/14.06/crowds.html (accessed June 25, 2009).

15. Jennifer Reingold, “A Job That Lets You Be Your Own Boss,” CNN.com, October 8, 2007, http://money.cnn.com/2007/10/08/magazines/fortune/goretex.fortune/index.htm (accessed June 3, 2009).

16. Personal interview with Pamela Tate, president of CAEL.

17. “It’s 3 A.M.—Are You Checking Your E-mail Again?,” July 30, 2008, http://corp.aol.com/press-releases/2008/07/it-s-3-am-are-you-checking-your-e-mail-again (accessed June 25, 2009).

18. Andrés Tapia, The Inclusion Paradox: The Obama Era and the Transformation of Global Diversity (Lincolnshire, Ill.: Hewitt Associates, 2009).

19. Michelle Conlin, “Smashing the Clock,” BusinessWeek, December 11, 2006, www.businessweek.com/magazine/content/06_50/b4013001.htm (accessed June 25, 2009).

20. Cone, Inc., in collaboration with AMP Agency, “The Millennial Generation: Pro-Social and Empowered to Change the World,” www.coneinc.com/stuff/contentmgr/files/0/b45715685e62ca5c6ceb3e5a09f25bba/files/2006_cone_millennial_cause_study_white_paper.pdf (accessed June 25, 2009).

21. Annual Reports, www.nationalgrid.com/corporate/Investor+Relations/Annual+Reports (accessed January 15, 2010).

22. Christine Hobart, “Women Still Hold Less Than a Quarter of Senior Management Positions in Privately Held Businesses,” Grant Thornton International, 2009, www.grantthorntonibos.com/Press-room/2009/women_in_business.asp (accessed June 25, 2009).

23. “Fast Facts,” National Center for Education Statistics, nces.ed.gov/fastfacts/ (accessed January 18, 2010).

24. “Backstage 101,” Sony, Sony.com/backstage101 (accessed January 18, 2010).

25. Jenna Wortham, “Apple’s Game Changer, Downloading Now,” New York Times, December 5, 2009, www.nytimes.com/2009/12/06/technology/06apps.html (accessed December 7, 2009).

26. “Telstra’s 3Rs of Social Media Engagement,” http://exchange.telstra.com.au/training/flip.html (accessed January 18, 2010).

27. Hillary Chura, “Hiring Is Rising in One Area: Low-Paid Interns,” New York Times, November 28, 2009, www.nytimes.com/2009/11/28/your-money/28interns.html (accessed December 5, 2009).

CHAPTER 9: GET READY FOR THE FUTURE WORKPLACE

1. Ed Frauenheim, “Class of ’98: Hits and Misses on HR’s Future,” Workforce Management, December 22, 2008, www.workforce.com/section/09/feature/26/04/79/260483.html (accessed June 29, 2009).

2. C. Bartlett and S. Ghoshal, Managing Across Borders (London: Hutchinson Business Books, 1989).

3. Aimé Césaire, Discourse on Colonialism, translated by Joan Pinkham (New York and London: Monthly Review Press, 1972).

4. United Nations Global Compact on Corporate Accountability, www.humanrightsfirst.org/workers_rights/issues/gc/index.htm (accessed June 29, 2009).

5. Gary Hamel and Bill Breen, The Future of Management (Boston: Harvard Business School Press, 2007).

6. Phred Dvorak, “Best Buy Taps Prediction Market,” Wall Street Journal, September 16, 2008, http://online.wsj.com/article/SB122152452811139909.html (accessed June 29, 2009).

7. Karl W. Deutsch, The Nerves of Government: Models of Political Communication and Control (New York: Free Press, 1966).

8. Special thanks to Joseph Grenny for this thought-provoking question.

9. Nancy C. Lutkehaus, Margaret Mead: The Making of an American Icon (Prince ton, N.J.: Prince ton University Press, 2008).

10. We recommend the following books: Kerry Patterson, Joseph Grenny, David Maxfield, Ron McMillan, and Al Switzler, Influencer: The Power to Change Anything (New York: McGraw-Hill, 2008), and Kerry Patterson, Joseph Grenny, David Maxfield, Ron McMillan, and Al Switzler, Crucial Confrontations: Tools for Talking About Broken Promises, Violated Expectations, and Bad Behavior (New York: McGraw-Hill, 2005). VitalSmarts (www.vitalsmarts.com) has corresponding training programs as well.

11. Patterson, Grenny, Maxfield, McMillan, and Switzler, Influencer.

12. Edy Greenblatt, Restore Yourself: The Antidote for Professional Exhaustion (Los Angeles: Execu-Care Press, 2009).

13. Our five favorite business apps for the iPhone are:

  • FlightTrack Pro: Send your itinerary to [email protected], and it loads automatically to your phone. We have been updated on our phones by FlightTrack faster than by gate agents. Also load your friends’ and family’s itineraries for when you are picking them up at the airport.
  • Shazam: Hold your phone up to any music being played, and Shazam will identify the song and give you the iTunes link to buy it.
  • Tweetie: For posting to Twitter.
  • Encamp: To access Basecamp, a collaboration tool.
  • LinkedIn for iPhone: Allows you to access contacts and résumés from your phone.

14. Fluenz (www.fluenz.com) and Rosetta Stone (www.rosettastone.com), among others, offer kits for learning at home.

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