The environment, processes, and skills of motivation are all important, but some situations will require you to modify your approach. You will need to maintain motivation during change, and in dispersed teams and difficult people.

Motivating During Change

Change creates uncertainty for people; it can make them anxious so that they take their eye off the job at hand. However, change is increasingly a requirement for organizations to survive. Being able to motivate during change is therefore an extremely important skill.

Recognizing change

Change is rarely popular, and even seemingly trivial innovations in the organization can cause outrage among your staff. Often this is because people don’t understand what is happening. This can be avoided if you think through the change in advance and ask yourself two questions:

  • Who will this change affect?

  • How will the change look from their point of view?

  You will then be able to consult those concerned and ensure they are aware of the benefits the change will bring. This process will ensure they stay motivated.

Identifying the types of change

Change can be categorized as either “hard” or “soft.” Hard changes are usually well defined in advance. People can be told what will happen and what is expected of them. In a “soft” change, the details of the change are unknown, and only the direction of the change is clear. The organization has to search for a solution and everyone will have to work through the change together. Major corporate turnarounds often fit this category, as do large cultural change programs*. The best way to cope with a soft change is to become involved, so you have a chance to shape both the change itself and the future of your team.

*Cultural Change Programme—program by which the organization tries to change its values and the behavior of its employees.
Being prepared for the change

Be prepared for any kind of response to change and realize that those affected will respond emotionally, and may at times appear irrational. As a manager you can help them to adjust by:

  • Accepting the reaction and responding constructively

  • Providing information and support

  • Creating new roles and objectives

  • Giving people a clear vision of the long-term outcomes.

ESS_MNGR  Are you prepared to motivate your staff through change?
  • Do I need to introduce different motivational goals for the team?

  • Do I need to re-set or re-emphasize motivational goals for individuals?

  • Will my team lose incentives such as bonuses?

  • How can I maintain motivation in spite of this?

  • Will the current recognition and reward system be appropriate after the change?

  • If not, what changes in the organization will be required to motivate my team in the new way of working?

Recognizing the stages of change

More than half a century ago, the sociologist Kurt Lewin identified three major stages of change. These stages will help you to understand the timing of changes, and can be used as a guide for steering people through the process of change.

  • Unfreezing

    In this stage you will prepare for change. People will need to recognize the need for the change, and the way things are done will have to be unfrozen, to allow the change to occur. People will be very uncertain during this process.

  • Moving

    You will implement the change in this stage by altering working practices, restructuring jobs, or moving people around. People will find everything very new and will need your support and guidance during this process.

  • Refreezing

    In this last stage, new ways of working become embedded in the organization. During this phase, people should be finding their feet and starting to move forward. The idea of refreezing is to prevent the organization reverting to its old ways.

Managing the change rollercoaster

Different people react to change differently, but during major changes, they go through a series of responses that can be characterized as a “rollercoaster ride.” This starts with denial, moves on to blaming others, then themselves, which can lead to despair. Self-esteem and performance plummet. However, people then start to test the new environment and ways of working, build confidence, and move on to achieve success. Quite often, once the change has taken place, it is a matter of settling down to the new way of working. You will have to re-establish the culture, rebuild the team morale, and reassure individuals. When the change means employees are being laid off, make the process as painless as possible. Do everything you can to protect their dignity, and help them to take the next steps in their lives.

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The change rollercoaster

DK  Show endurance

Plan for the downturn in performance associated with change, and absorb some of the frustration and anger.

Motivating Dispersed Workers

Developments in technology now enable many people to work from home or in a dispersed team*. In addition, flatter organizational structures mean that even larger organizations have local offices employing just a few people. These arrangements bring benefits, such as flexible working hours, but there are serious implications for motivation.

*Dispersed team—a team based in a small office out of immediate contact with the main body of the organization.
Working away from the office

For many employees, not working in an office is a dream. For the employer it can mean lower office costs and also better productivity, as staff don’t have to spend time commuting to work.

  However, the reality can be less appealing. If you work from home, you can feel isolated, making it hard to stay motivated. Individuals miss the buzz of the office, the companionship of colleagues, and the sparking of ideas when they meet other people. In an office, for example, when something goes wrong, you can turn to a colleague who will help you put the problem in perspective.

Recruiting the right candidate

If a job role will be dispersed or home-based, you should look for certain characteristics at the recruitment stage. If someone lacks self-discipline, cannot manage their time well, or appears to need close supervision, they are unlikely to be suitable. You will need to instill loyalty to ensure they are motivated and focused on the goals to be achieved. At the interview, ensure the candidate is prepared for the working environment. At home this means having room for equipment and a quiet environment. For a dispersed team member, it is the lack of direct supervision and support.

Keeping home workers motivated

A crucial aspect of motivating home workers is to take proactive steps to ensure they have everything they need to work effectively. Agree on targets and time scales and monitor them regularly to check that they are on track. Organize regular visits to the main office, such as monthly team meetings, and arrange one-to-one meetings to catch up on progress and to spot any problems before they become too serious. Make sure home- and locally based workers are kept up to date with any new developments, and remain in regular contact—not just by e-mail.

Providing support

To keep your dispersed workers motivated, make sure they feel connected to and supported by the organization as a whole. Arrange a thorough induction at your main office and ensure your home workers meet the people they will be e-mailing and speaking to on the phone. You may also need to arrange briefing sessions on working from home. It is particularly important to ensure dispersed teams have all the equipment they need to work effectively. It may be tempting to provide more senior people in head office with the most reliable and expensive IT equipment, but for remote team members, any breakdown is likely to be highly frustrating and time consuming. A comfortable working environment is just as important when working from home or in a small local office.

  Depending on the structure, encourage people working near each other to meet up to discuss work. Include home workers and locally based teams in social activities if possible. Look and listen for any signs of stress. Set out precise procedures on who to contact if things go wrong. Make sure “out of sight” is not “out of mind.”

DK  Exercise trust

Trust your home workers or dispersed teams. While you need to know the work is being done, you won’t motivate people by checking up on them all the time.

Motivating Underperformers

At some stage, you will have to manage someone who is not performing well. For the success of your team and the organization, it is important to deal with their problems, as not only will their performance be affected, but they may also disrupt the motivation of your entire team.

Identifying problems

Everyone makes mistakes occasionally, and while it is important to respond to them constructively, if you do not deal with underperformance your entire team may lose motivation. Get to know what individual team members are capable of and take action when you notice something is going wrong. Watch out for a change in performance. If someone is making more mistakes than usual, you will need to take some action.

Broaching the subject

How you approach the situation will depend on the circumstances. If someone has made a few silly mistakes you may just need to let them know you have noticed, and ask what happened and how it can be avoided in the future. If problems continue, you will need a more considered meeting. Create the same conditions as you would for a performance appraisal meeting—ensure you have privacy, won’t be interrupted, and that the individual is comfortable. Prepare for the meeting, and make sure your facts are correct. Think about the problems and possible reasons for them and, if possible, consider them from the perspective of the individual. Try to remain calm and objective at all times and don’t digress by discussing other people or issues that don’t affect the individual’s own performance.

Finding solutions

There may be deep-seated issues behind the obvious reasons for underperformance, and you need to uncover these—otherwise you will only be applying a temporary patch to the problem. Listen very carefully to what is being said, and then probe gently to get underneath the words. In these situations people often blame others or find excuses. Make sure they take responsibility for their own performance. For example, if they say problems are occurring because they are consistently receiving information they need too late, ask why they have not spoken to the person causing the delay.

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How to....    Discuss problems
  1. Inform the individual in advance what you want to discuss.

  2. State your understanding of the situation.

  3. Let the individual explain how they see the issues.

  4. Get them to accept there is a problem if they have not done so.

  5. Encourage them to come up with some solutions.

  6. Arrange a follow-up meeting.

DK  Be quick to take action

Ensure you deal with performance problems as soon as they occur. It is very easy to ignore them, especially when you are busy, but doing this will not make them go away.

Motivating a Project Team

Cross-departmental project teams are common in many organizations. In this situation, you may well find yourself managing a project involving people who don’t report to you. As a project leader, your motivational skills will be critical to the project and your own success.

Maintaining the momentum

Every project goes through stages. At first everyone is eager and excited to be involved. Then the work begins. At some stage, problems and setbacks will arise and individuals will become disillusioned and demotivated. This is a critical stage where you, as the project manager, will have to keep the momentum going and make sure people maintain focus and energy. Bring your team together. Remind them that in every project worth doing there are bound to be some setbacks. Bring to mind their earlier successes, explain why the project is still important, and work together to find solutions to the problems. If you still find that they are not giving their best to the project, carefully suggest that there may be someone better equipped to take their role—they will probably receive your message and change their approach.

Sharing success

Motivating a project team is often one of the most difficult tasks. You may not be the line manager of those involved, so you don’t have the usual authority and reward mechanisms at your disposal. You may have been given the opportunity to be the project leader, but you will need to share the success with others. If the other team members see you taking all the credit for the project, they will disengage. You need to manage this balance. If the project is successful, you will get recognized, so be generous with your praise along the way. People like their boss to hear good things about them and it only costs you a little time to copy someone into an e-mail saying thank you. Be careful of individuals who “grandstand” and claim greater responsibility for the success of the project than is justified by their contribution.

Driving project teams forward
Exude enthusiasm

Make the measures of success very explicit and exude your enthusiasm for the project.

Give visibility

Explain that being part of the project will bring people to the notice of their seniors, which can help their careers.

Have fun

Make the project interesting and fun so that people participate and contribute willingly.

Use peer pressure

Involve the whole team to help you apply pressure on any member who is underperforming.

Be firm

Threaten to remove an underperforming team member—and make sure you can back up your threat if necessary.

DK
DK  Encourage team spirit

Assist and support other members of the team and do not talk behind their backs.

DK  Motivate for everyone’s benefit

When motivating your project team, think about what benefits your team can expect from succeeding.

Motivating Teams

Having a group of motivated individuals in your department is a good start, but you won’t be really successful unless you have a motivated team. People in teams bounce ideas off each other and work together to achieve better results than individuals working alone.

Painting a picture of the future

One of the most important motivators for a team is having a common goal that each individual has a genuine commitment to achieving. Paint a picture, either graphically or in words, describing what success will look like. Be enthusiastic about achieving it. Talk about your people’s role in delivering the success and allude to the benefits of being successful and what success will feel like.

Creating a sense of belonging

The sense of “belonging” is a very important motivator and, while this does develop naturally when a team has been together over a period of time, a good manager will speed up the process and ensure it is maintained by, for example, celebrating success. Make sure that each member of your team knows how they fit into the working of the whole organization.

Setting benchmarks

At times, seemingly motivated and well-established teams can become complacent. One way of avoiding this is to take your team on benchmarking* visits. Find an organization that does something very well and go and visit them. You will find many organizations are only too happy to do this, particularly if they can “benchmark” with you in return.

*Benchmarking—the systematic process of comparing your performance with others’.
Elements of an effective team
A good leader

Having a leader who applies, at team level, all the lessons for motivating each individual on the team.

People who can work together

Consisting of people who respect fellow team members and are allowed to question and express dissent on occasions.

Good communication processes

Establishing free-flowing information within the team and good networks and contacts outside.

Common understanding

Having complete awareness of the team’s goals along with an understanding of the role and contribution of each team member.

Open to alternatives

Considering all options and opening the team to external criticism, or ensuring that you have at least one respected critic on the team.

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Bringing It All Together

Motivation is part art and part science. You need to understand the theory and apply it in practice with feeling and sincerity. Motivation is like a chain—it is only as strong as its weakest link. It ceases to become effective if any of the links are missing.

Keeping your staff motivated

Motivating people in the short term is relatively easy. But when you have to motivate people over the longer term, enthusiasm alone won’t work. To do this you have to create a culture that is conducive to success, balance organizational and personal goals, and ensure people are genuinely interested in the success of the organization. To keep people motivated over the long term, you must be trusted as a leader. You will need to support people by giving them the tools and resources to do the job, helping them overcome obstacles that may get in the way, developing their skills, and rewarding success. Being a good motivator will not only help your organization but will boost your career too.

Making each job worthwhile

All jobs in your organization are important—if not, they should be eliminated immediately. Ensure that every job is done well, from dealing with customers, to producing high quality products and keeping the facilities clean. Achieving this requires all managers and supervisors in the organization to engage, motivate, and direct their staff. As a manager it is your responsibility to make the organization a great place for people to work and to encourage them to contribute to the success of the organization.

Tracking performance

Always ensure that you and your team are developing, learning, and moving on. You will achieve success only when your team has a positive perception of you, and the organizational environment is favorable and supportive. Use the scorecard featured here to track your performance in motivating people. Think about the elements of the scorecard as the links in a chain. Each link has to be strong to give the chain strength, so use the scorecard to guide where you need to focus your attention. It is important that you plan to strengthen any weaknesses that may appear. You could even use the scorecard with trusted team members or colleagues to help you develop your abilities and become a great motivator.

Motivation scorecard
How motivated is my staff?

Does my team:

  • show enthusiasm?

  • work well with each other?

  • go the extra mile?

  • perform well?

  • achieve the goals that are set for them?

How supportive is the environment?

Do we:

  • have the opportunity to do well?

  • have the tools to do our job?

  • have the support of our bosses and colleagues?

How well am I perceived?

Do I:

  • have the trust of my staff?

  • have a good working relationship with my team?

  • support my colleagues?

  • appear approachable?

  • motivate people well?

How are we learning?

Have I:

  • developed my own skills and abilities?

  • helped someone to learn a new skill in the last month?

  • helped someone get promoted this year?

DK  Gain your staff’s trust

Take genuine interest in your employees—support them in a professional crisis and look after their long-term career interests to keep them motivated beyond the short term.

DK  Review performance

Every six months you should stop and reflect on your team’s performance. Ask yourself where you are succeeding, and where you are falling short.

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