About the Authors

SCOTT EDINGER

Companies like AT&T, Lenovo, and the Los Angeles Times hire Scott Edinger to work with their senior leaders. Scott is recognized as an expert in helping organizations achieve measurable business results. He is coauthor of The Inspiring Leader (McGraw-Hill, 2009) and the Harvard Business Review article “Making Yourself Indispensable,” called by the Review a “classic in the making.” He is also a contributing author to The American Society for Training and Development Leadership Handbook (Berrett-Koehler & ASTD Press, 2010.) Scott has written dozens of other articles and white papers, and blogs for Forbes and the Harvard Business Review.

Scott has had the privilege of working with leaders in nearly every industry sector, helping them formulate and implement growth strategies, develop leadership capacity, increase revenue and profit, and attract and retain talent.

Prior to starting his firm, the Edinger Consulting Group, Scott was executive vice president for leadership consultancy Zenger | Folkman. In that role, he led the company to double in size. As senior vice president of sales for sales consultancy Huthwaite, he helped the firm achieve record levels of growth and success. Scott began his career at then–Big Six consulting firm Coopers & Lybrand (now PricewaterhouseCoopers.)

Scott resides in Tampa, Florida, with his wife, Christine, and their family.

LAURIE SAIN

A professional writer and instructional designer, Laurie Sain has defined content and created learning models for nearly five hundred thousand professionals, frontline supervisors, and workers. Her clients have included Apple, the Union Pacific, Fidelity Investments, and Charles Schwab, as well as some of the top training-consulting firms in the world. She is a specialist in developing programs to teach skills in sales, customer service, leadership, management, conflict resolution, and communication that are easy to learn, remember, and use. Tom Peters and other leadership gurus rely on Laurie to transform their books into effective training experiences. She is also a former contract editor for the Harvard Business Review.

As an interactive e-learning designer, Laurie has a deep understanding of the user experience of any product, whether it’s as simple as a book or as complex as an online learning program. Hallmarks of her expertise are her tools, worksheets, and troubleshooting guides that employ simple approaches to help users gain major insights. Her clients say her ability to understand complex subjects and present them simply in clear, straightforward language helps learners grow effectively in the shortest amount of time. Her philosophy that most skills and knowledge can be learned while working helps her create no-nonsense, productive, entertaining tools. Doing so allows the learner to simultaneously acquire new skills and get real work done.

Laurie is also a professional editor, presently editor in chief of The Orff Echo, the association quarterly of the American Orff Schulwerk Association, which promotes an interactive approach to teaching children music.

Laurie lives in Lander, Wyoming, with her husband, Craig Bromley, two cats, and a horse. After hours, she is a dedicated horsewoman and dressage rider and occasionally paints for pleasure.

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