About the Author

Troy Waugh, CPA, MBA

Troy Waugh is the author of 3 books and has been selected as one of the 100 most influential people in the accounting profession for 9 years in a row by Accounting Today magazine. He is one of the leading leadership and business development consultants to the accounting industry. Troy and his experienced consultants have helped firms add more than $800 million in new business through their consulting, training, and alliance services.

As CEO of The Rainmaker Companies, LLC, Troy is the founder of The Rainmaker Academy, The Leadership Academy, The Rainmaker Consulting Group, The Alliance of Professional Associations (APA), and Enterprise Worldwide. APA now represents over 250 firms in 35 countries.

Troy’s highly acclaimed books, Power Up Your Profits: 31 Days to Better Selling and 101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms, have received praise throughout the world and have been translated into German and Spanish. Troy’s articles have been published in Accounting Today magazine, Practical Accountant magazine, and numerous state society monthly newsletters. He has been publishing a “Marketing Moment” since 1992.

Troy holds an MBA from the University of Southern California and a BS from the University of Tennessee and is a CPA. He is a member of the National Speakers Association, the AICPA, and the Tennessee Society of CPAs.

Troy served several of the largest clients of Price Waterhouse as an audit manager. He became CEO of Advantage Companies, Inc., a Securities and Exchange Commission-registered company. During his years with Advantage Companies, Inc., Troy guided a complete repositioning of the company’s focus from the hotel business to magazine publishing. During this period, he negotiated over 40 acquisitions or divestitures of businesses. Later, Troy became a senior vice president with Jacques-Miller, Inc., a real estate investment firm.