About the Authors

Dalton Cervo has over 20 years experience in software development, project management, and data management areas, including architecture design and implementation of an analytical MDM, and management of a data quality program for an enterprise MDM implementation. Dalton is a senior solutions consultant at DataFlux, helping organizations in the areas of data governance, data quality, data integration, and MDM. Prior to DataFlux, Dalton served as the data quality lead for the customer data domain throughout the planning and implementation of Sun Microsystems' enterprise customer data hub. Dalton has extensive hands-on experience in designing and implementing data integration, data quality, and hierarchy management solutions to migrate disparate information; performing data cleansing, standardization, enrichment, and consolidation; and hierarchically organizing customer data. Dalton contributed a chapter on MDM to Phil Simon's book, The Next Wave of Technologies—Opportunity in Chaos. Dalton is a member of the Data Quality Pro expert panel, has served on customer advisory boards, and is an active contributor to the MDM community through conferences and social media vehicles. Dalton has BSCS and MBA degrees, and is PM certified.

Mark Allen has over 20 years of data management and project management experience including extensive planning and deployment experience with customer master initiatives, customer data integration projects, and leading data quality management practices. Mark is a senior consultant and enterprise data governance lead at WellPoint, Inc. Prior to joining WellPoint, Mark was a senior program manager in customer operations groups at both Sun Microsystems and Oracle Corporation. At Sun Microsystems, Mark served as the lead data steward for the customer data domain throughout the planning and implementation of Sun's enterprise customer data hub. Mark has led implementation of various Customer MDM–oriented programs including customer data governance, data quality management, data stewardship, and change management. Mark has championed many efforts to improve customer data integration practices, improve quality measurement techniques, reduce data duplication and fragmentation problems, and has created hierarchy management practices that have effectively managed customer entity structure and corporate linkage. Mark has served on various customer advisory boards and user groups focused on sharing and enhancing MDM and data governance practices.

Please also visit their web site at www.mdm-in-practice.com.