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Part III: Achieving A Steady State
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Part III: Achieving A Steady State
by Mark Allen, Dalton Cervo
Master Data Management in Practice: Achieving True Customer MDM
Cover
Title Page
Copyright
Dedication
Foreword
Preface
Part I: Planning Your Customer MDM Initiative
Part II: The Implementation Fundamentals
Part III: Achieving a Steady State
Part IV: Advanced Practices
Acknowledgments
Introduction
Part I: Planning Your Customer MDM Initiative
Chapter 1: Defining Your MDM Scope and Approach
MDM Approaches and Architectures
Defining the Business Case
Selecting the Right MDM Approach
Data Management Maturity Level
Addressing the ROI Question
Summary
Notes
Chapter 2: Establishing Effective Ownership
The Question of Data Ownership
Executive Involvement
Creating Collaborative Partnerships
Summary
Notes
Chapter 3: Priming the MDM Engine
Introduction
Positioning MDM Tools
Data Integration and Synchronization
Reference Data
Metadata
Summary
Notes
Part II: The Implementation Fundamentals
Chapter 4: Data Governance
Initiating a Customer Data Governance Model
Planning and Design
Implementation
Summary
Notes
Chapter 5: Data Stewardship
From Concept to Practice
People
Processes
Data Caretaking
Summary
Chapter 6: Data Quality Management
Implementing a Data Quality Model
A Process for Data Quality
Establishing a Data Quality Baseline
Data Alignment and Fitness Assessment
Data Correction Initiatives
Summary
Note
Chapter 7: Data Access Management
Creating the Business Discipline
Preparing
Profiling the Data
Implementing and Managing the Process
Summary
Notes
Part III: Achieving A Steady State
Chapter 8: Data Maintenance and Metrics
Data Maintenance
Data Quality Metrics
Summary
Note
Chapter 9: Maturing Your MDM Model
How to Recognize and Gauge Maturity?
Summary
Notes
Part IV: Advanced Practices
Chapter 10: Creating the Customer 360° View
Introduction
Hierarchy Management (HM)
The Elusive, yet Achievable, 360° Customer View
Summary
Chapter 11: Surviving Organizational Change
How Adaptable Is Your Customer Master Data?
Data Quality Factors
The Change Management Challenge
Summary
Chapter 12: Beyond Customer MDM
The Leading and Lagging Ends
Technology's Influence on MDM
Overcoming the IT and Business Constraints
Achieving an Effective Enterprise-Wide MDM Model
Where Does MDM Lead?
Summary
Note
Recommended Reading
About the Authors
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Chapter 8: Data Maintenance and Metrics
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Part III
Achieving A Steady State
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