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by Robert L. Bradley Jr.
Enron Ascending
Cover
Title page
Copyright page
Dedication
Preface
Acknowledgments
Introduction: The Process of Enron
Contra-Capitalism
Chairman Lay
Earnings Issues
Corporate Masks
Government Opportunity and Dependence
Achievements (in Political Space)
Contra-Capitalist Enron
Lessons for History
Part I: From HNG to Enron: 1984–1987
Chapter 1: The New Houston Natural Gas
A New Company
Back to Gas
New Talent
Acquisitions
Divestitures
Momentum—and Debt
Into 1985
A Final Piece?
Chapter 2: HNG/InterNorth
Northern Natural Gas Company
A Marketing Pipeline
Prelude to a Merger
HNG/InterNorth
Buyer’s Remorse
A Postmerger Stumble
Getting Together
Ken Lay Takes Charge
Competitive Pipelining
Positioning for the Future
A New Name
Chapter 3: Foundations
A New Home
The New Team
Enduring 1986
Brightening 1987
Conclusion
Part II: Peril and Progress: 1987–1989
Chapter 4: Crisis at Enron Oil Corporation: 1987
Sirens and Denial (Valhalla 1)
Crisis and Cleanup (Valhalla 2)
Lesson Unlearned
Chapter 5: Recovery: 1988–1989
Managerial Depth and Change
Repositioning EOG
Recommitting to Cogeneration
Pipeline Entrepreneurship
Capturing Gas Marketing
Liquid Fuels: Profitable Incrementalism
Getting Political
Vision Accomplished
Part III: Natural Gas, Natural Politics: 1990–1993
Chapter 6: Natural Gas Majoring
A New Vision
Growing the Interstates
Going International
Enron Power
Enron Oil & Gas Company
Liquids
Corporate Culture
Conclusion
Chapter 7: Political Lay
Mr. Natural Gas
Talking Up Prices
Fighting Oil
Warring Against Coal
Getting Gas to Green
Getting Bush to Rio
From Bush to Clinton-Gore
Environmental Enron
Politicking Elsewhere
An Energy Philosopher?
Part IV: Jeff Skilling
Chapter 8: Gas Marketing: 1990–1991
Regulatory Change, New Markets
Enron Gas Marketing: 1990
Enron Gas Services Group: 1991
Mark-to-Market Accounting
Conclusion
Chapter 9: Expanding Gas Marketing: 1992–1993
Enron Gas Services: 1992
Enron Gas Services: 1993
Regulatory Issues
Competition and Pressure
Part V: Expanding Enron: 1994–1996
Chapter 10: The Steady Side
Interstate Pipeline Progress
Enron Oil & Gas Company
Enron Oil Transportation & Trading (EOTT)
Conclusion
Chapter 11: Enron Capital & Trade Resources
New Name, Organizational Change
Wholesale Electricity Marketing
International
Risk Management, Corporate Culture
Talent Evaluation and Infusions
Conclusion
Chapter 12: International Ambitions
Early Successes
Developing Problems
Unfulfilled Aspirations
Enron Global Power & Pipelines
Enron Engineering & Construction
Conclusion
Part VI: Restless Enron: 1994–1996
Chapter 13: Alternative Energies
Big Thoughts, New Bets
Solar Power
Wind Power
A Try at Fuel Cells
Enron Environmental Services
President’s Council on Sustainable Development
Conclusion
Chapter 14: Visionary Enron
New Enron Visions
New-Economy Enron (Gary Hamel)
Great Man, Great Company
Conclusion
Chapter 15: Energy Retailing
Natural Gas
Electricity
Pilot Programs
Enron Energy Services
Conclusion
Epilogue: Dangerous Ambitions
Three Eras
Circa 1996
A Changing Company
Righting Misinterpretations
Contra-Capitalist Enron
Final Thoughts
Kenneth L. Lay: A Chronology
Selected Bibliography
Illustration Credits
Name Index
Business Index
Political Economy Index
End User License Agreement
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Copyright page
Enron Ascending
The Forgotten Years, 1984–1996
Robert L. Bradley Jr.
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