Chapter 13
IN THIS CHAPTER
Starting with a plan and realistic expectations
Rallying leadership to support your enterprise agile transformation
Using consultants wisely
Overcoming pockets of resistance
Transforming an organization with well-established functional areas into a collection of small, closely aligned teams requires a major overhaul. In this chapter, I provide ten tips to smooth your path to enterprise agility.
Prior to embarking on an enterprise agile transformation, develop a roadmap — a path that leads from point A (where your organization is today) to point B (your vision of what your organization will look like when it’s an agile enterprise). If your organization has a control culture (most large organizations do), then your roadmap may look like a project plan:
Convince the stakeholders.
Stakeholders must do the following:
Form a change management team, complete with a team leader, to implement this five-phase plan.
Leadership alignment is one of the key challenges to any big change initiative. Executives and managers must take more than a casual interest. If you’re following Kotter’s eight-step change model (see Chapter 10), executives should help set the vision. If you’re changing from the bottom up, executives should demonstrate their support in ways that are visible to others in the organization; for example:
Engaging others in the transformation is much easier when they see the organization’s leadership playing an active role. Often just having one of the organization’s executives sit in on a meeting is enough to keep your change efforts moving forward. What people see often has much more impact than what they hear.
Every big idea comes with big expectations, but transforming a large, slow organization into an agile enterprise doesn’t happen overnight. In fact, your agile transformation should be a never-ending process of continuous improvement. If you set your expectations too high, you and others in your organization may give up when you don’t see immediate big improvements.
Set realistic expectations and don’t try to oversell the benefits. Prepare your organization for a long and bumpy ride. Managing expectations may curb the organization’s enthusiasm, but it will improve your likelihood of success. Large organizational change takes time, and you should be skeptical of anyone who tells you otherwise. Steer clear of quick fixes. With enterprise agile transformations, slow and steady always wins the race.
An enterprise agile transformation requires a significant investment from employees, but few organizations return the favor. They don’t release employees from their usual responsibilities or create time in the workday for change management events. Although executives and managers may not intentionally exploit workers’ good will, the oversight can make employees wonder whether they’re the only ones sacrificing for the organization’s success.
Any effective enterprise agile transformation requires a change in both how people work and how they think about their work. According to some schools of thought, you can change people’s thinking by changing their behaviors. Others believe that you can change people’s behaviors by changing their thoughts. I recommend doing both:
Most organizations have a stronger control culture than they would like to admit. They like to think of themselves as highly collaborative, and they may be very collaborative at certain levels. However, when you look more closely, you can see that people are generally doing what they’re told.
When you’re trying to identify your organization’s existing culture (see Chapter 9), be objective. View your organization as it is and not as you want it to be. Then, choose an appropriate change management strategy (see Chapter 10). If your organization has a control culture and leadership supports enterprise agility, choose a top-down approach, such as Kotter’s eight-step approach. Choose a bottom-up strategy, such as Fearless Change, only if your organization is highly collaborative.
People often have different reasons for wanting enterprise agility, such as a desire for process improvement, better products, waste reduction, or increased collaboration. That’s fine when you’re just getting started, but lack of consensus on the reason for making the change can dilute the impact of everyone’s efforts.
Think of it this way: Organizational change management is about solving problems. This could be a problem with your culture, a low-quality product, or even a hostile workplace. Everyone should have the same understanding of the problem so all can work together to create a solution. If you’re the change leader, collaborate with all stakeholders to reach consensus on the greatest challenge and develop a prioritized list of objectives.
Consultants are great, but they should be used primarily to provide objective third-party insight into your organization. Some organizations misuse consultants by treating them as disposable change agents. They hire a consultant to drive the change and then fire him when it fails. This practice — also known as the “scapegoat” method — persists because it protects managers from shouldering the cost of failure, and it gives consultants interesting work, but it’s not good for the organization.
A better approach is to choose a well-respected and longtime employee to drive the change internally with the mindset that the change is inevitable — failure is not an option. A well-respected, longtime employee can do a good job communicating the reason behind the change. She can point out that she’s been there for a long time and understands that this will be a challenge. She can speak in a language everyone in the organization understands and use examples that resonate throughout the organization.
You may encounter some of the stiffest resistance to enterprise agility at the top of your organization, because change requires taking a risk — something executives and managers have been trained to avoid or to manage carefully. To ease your organization’s leadership into embracing the change, try the following techniques:
Whether you take a top-down or a bottom-up approach (see Chapter 10), your organization’s leaders will have a huge impact on the transformation. If leadership is reluctant to change the way it works, you’ll have difficulty getting others in the organization to change the way they work.
Every organization has skeptics who will resist any major change initiative, and that’s not necessarily bad. Employees should be able to voice their opinions about large organizational changes. Listen to the skeptics; they may have some good points that you would be wise to consider.
Expect some resistance and prepare strong counter arguments in favor of the change. You may even want to create a resistance management plan, which includes the following: