- Cover
- Title
- Copyright
- CONTENTS
- About the Author
- Overview
- 1 Music Industry Study and Facts
- Music Lifestyle
- Today’s Celebrity Culture
- Mobile Music
- Downloading and Streaming
- Musical Merchandising
- Advertising Is OK
- Evaluating Your Fans, Artists and Overall Brand
- Current Trend Predictions in Today’s Music Market
- TV Trends
- Longer Hours
- Airtime Availability
- Coverage
- New Trends/Platforms of Music Video Promotion
- YouTube (the Ultimate Video Promotion Platform)
- YouTube Statistics
- Promotional Strategies of Music Videos
- 2 Music Copyright, Publishing and Licensing
- 3 Manufacturing Processes, Systems, Product Platforms and Music Production
- 4 Types of Distributors and Indie Distribution Associations
- 5 Distribution Processes
- 6 Distribution Resources
- 7 Alternative Selling and Total Exposure
- 8 Internet Marketing
- 9 Radio
- 10 Promotional Campaigns and Planning
- 11 Company Structure
- Understanding the Right Company Structure
- Corporate Advantages
- Advantages and Disadvantages of Sole Proprietorships
- Advantages of a Limited Liability Company (LLC)
- Advantages and Disadvantages of General Partnerships
- Advantages and Disadvantages of S Corporations
- Advantages and Disadvantages of C Corporations
- Advantages and Disadvantages of Nonprofit Corporations
- Obtaining Your Corporation EIN Number
- Dun & Bradstreet
- Build Your Company “Paydex”
- 12 Record Label Organization
- Chief Executive Officer
- President
- Legal Department
- Marketing Department
- Marketing Objectives
- Sales and Distribution
- Retail Co-op Advertising
- Alternate Distribution Outlets
- Artist and Repertoire (A&R)
- Promotion
- Online Marketing
- Online Promotion
- Social Networking
- Creative Production
- Manufacturing
- Media Relations
- Publicity Department
- Corporate Sponsorship Department
- Business Affairs Administration
- Artist Development
- Merchandising Department
- Creative Services
- 13 International Markets
- Appendix 1: Radio Campaign Codes and Spreadsheet Sample
- Appendix 2: Master Use License Agreement
- Appendix 3: Consent to Mechanical License
- Appendix 4: Distribution Agreement
- Appendix 5: Production, Manufacture and Distribution Agreement
- Appendix 6: Artist Management Agreement
- Appendix 7: US Radio Market Share
- Appendix 8: Top 100 World Cities by Population
- Glossary of Music and Industry-Related Terms
- Index
-
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