Contents
1 Music Industry Study and Facts
Evaluating Your Fans, Artists and Overall Brand
Current Trend Predictions in Today’s Music Market
New Trends/Platforms of Music Video Promotion
YouTube (the Ultimate Video Promotion Platform)
Promotional Strategies of Music Videos
2 Music Copyright, Publishing and Licensing
Performing Rights Organizations
The Business of Music Licensing
Music Licensing Company Listing
3 Manufacturing Processes, Systems, Product Platforms and Music Production
Music Video: Pre-and Post-Production
Understanding the Entire Production Process
4 Types of Distributors and Indie Distribution Associations
(Major) Independent Distributors
Independent Distribution Associations
Doing Business With a Distributor
Commercial Radio/College/Internet Tracking Services
How to Get a UPC Number for Your Product
7 Alternative Selling and Total Exposure
Adding Corporate Sponsorship Support
Managing Your Online Social Reputation
Online Music Distribution Services
Creating Your Own Music Website
Search Engines and Optimization
The Importance of Radio Airplay
Best Time of the Year to Push Radio
10 Promotional Campaigns and Planning
Understanding the Right Company Structure
Advantages and Disadvantages of Sole Proprietorships
Advantages of a Limited Liability Company (LLC)
Advantages and Disadvantages of General Partnerships
Advantages and Disadvantages of S Corporations
Advantages and Disadvantages of C Corporations
Advantages and Disadvantages of Nonprofit Corporations
Obtaining Your Corporation EIN Number
Alternate Distribution Outlets
Corporate Sponsorship Department
Business Affairs Administration
International Music Records Popular in Japanese Marketplace
Global Consumers Are Buying More Online
Connected Commerce: Bridging Digital With the In-Store Experience
Understanding International Environments
Appendix 1: Radio Campaign Codes and Spreadsheet Sample
Appendix 2: Master Use License Agreement
Appendix 3: Consent to Mechanical License
Appendix 4: Distribution Agreement
Appendix 5: Production, Manufacture and Distribution Agreement
Appendix 6: Artist Management Agreement
Appendix 7: US Radio Market Share
Appendix 8: Top 100 World Cities by Population