Contents

Foreword by Roger Corman

Prologue

1 What Is a Producer?

Essential Responsibilities

Explaining the Producer’s Role to Laymen

Inexperience and the Three Rs

Employees

The Independent Entrepreneur Producers

Producer Credits: What Do They Mean in Film?

2 Changes to the Independent Marketplace

Historical Context

Monopolies versus Independent Free Trade

Home Entertainment Consolidation

Keeping Abreast of the Changing World

3 The Global Marketplace

The Evolution of the Independent Market

Foreign Sales

Definition of Film Sales

Definition of Term

Foreign Sales Contracts

What is Your Film Worth?

The Fallacy of the Going Rate

Domestic Sales

Art House and Specialty Films

P&A

Television Premieres

Domestic Media and the Internet

4 How to TAP into the Marketplace

Due Diligence for New Trends

Sales Agents

Sales Agent Alternatives

How to Work the AFM

5 The Domestic Market, Festivals, and Market Value

The Realities of the Market

Film Festivals

Listen to the Market

Enhance Perceptual Value

Market and Currency Fluctuations

6 Identifying and Developing a Film Based on Trend and Analysis

Read

Network to Gain Access to Material

Make the System Work for You

Write

Develop

Non-union Independent Films: The Backbone of the Film Industry

Tricks to Write for Cost-effective Production

Screenplay Titles and Perception

7 Now That I Have My Script, What Do I Do?

Pitch to a Studio or Network

Equity Investor

Limited Partnership

Self-finance

Grants

Subsidies

The Great Subsidy Myth

The Hidden Costs

Foreign Pre-sales

Bank Financing

Domestic Pre-sales

Combination Financing

Crowdfunding

Do Whatever it Takes to Make the Deal

8 Investors, Actors, Attorneys, Agents, Managers, Business Managers

Entertainment Attorneys

Agents

Protect Your Investor

Producers and Filmmakers Need to Understand Actors

Actors’ Quotes

Actors’ Language

Casting

Choosing a Representative and the Rates You Pay

Business Managers

Managers

Insecurities and Common Sense

Save Yourself

9 Film Production Basics

Budget

Union versus Non-union

Non-union: Smaller Crews

Payroll Companies

Beware of Making Large Prepayments

Places Never to Cut Corners

Insurance and Murphy’s Law

Production Legal Counsel

10 How to Manage Production Costs

Learn Smaller to Get Bigger

Unions and Guilds

IATSE and Teamsters: Negotiate

Reduce the Number of Locations

Reduce or Eliminate Distant Locations and Save Money

Reduce the Number of Speaking Roles

Reduce Night Exteriors

Reduce Company Moves

Reduce Days or Weeks of Equipment Rental

Reduce the Number of Shooting Days

Rethink Expensive Sequences

Reduce Vehicles, Drivers, Fuels, and Transportation

Lay Low and Publicize Later

Budgeting Software

Creating a Schedule for the Picture

Low-budget Shooting Schedules

Stagger Actors’ Call Times

11 Mounting a Production

Tricks of the Trade

Production Staff and Pre-production

Protect Yourself from Personal Liability

Hire Motivated Multitaskers

Payroll

Production Office

SAG, the Thirty Mile Zone (TMZ), and Locations

Overtime

Local Rules

Buy and Return

Hair and Makeup

Grip and Electric

Shooting with Multiple Cameras

Print and Pickup

Loss and Damage

Vehicles and Transportation

Security

Shooting out of Sequence

Meals

Seek Local Hires

The Editor and the Director

Music and the Composer

Extras

Producers Set the Tone

Real Producers Are Filmmakers

After Wrap

12 Navigating the Actors’ Union

SAG–AFTRA

Residuals

Production Bonds

SAG Unintentionally Accelerated the Digital Revolution

Financial Core

13 Respect for the Dollar

Profit Participations

Residuals Assumption Agreements

Philosophical Differences

Runaway Production

14 The Internet and New Media

Loss of Privacy

Wikipedia

IMDb

Google Maintenance

New Media

Piracy in Music and Film

15 Marketing and Publicity

Studio Campaigns

Key Art in the Independent Film World

Study Current Film Campaigns

Still Photography

Log Lines

Stars

Second Level of Sell

Trailers

MPAA Rating

Title Search

EPK

16 Recap

Appendix A: Major Entertainment Conglomerates and their Holdings as of 2013

Appendix B: IFTA Model Sales Agency Agreement Completed Picture: Basic Form

Appendix C: IFTA Model Sales Agency Agreement Completed Picture: With Advance

Appendix D: Sales Projections and Participation Statement

Appendix E: Sample Collection Agreement

Appendix F: Sample Writer Option Purchase Agreement

Appendix G: Sample Writer Work for Hire Agreement

Appendix H: Sample Writer Step Deal Agreement

Appendix I: Sample Post-production Schedule

Appendix J: Sample Delivery Schedule

Appendix K: Full Non-union Budget

Appendix L: Non-union Top Sheet

Appendix M: Union Comparison Top Sheet

Appendix N: Standard Terms

Appendix O: SAG Studio Zone Map

Appendix P: Sample Shooting Schedule

Appendix Q: Sample Call Sheet

Appendix R: Sample Production Report

Appendix S: Sample Composer Agreement

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